VP Sales

At SurePay, we're on a mission to safeguard our clients and their customers from the escalating threat of global payment fraud. Since our inception in 2016 as a Rabobank startup, we've been pioneers in combating payment fraud and misdirected payments. Our innovative solutions have significantly reduced financial losses and administrative burdens for countless individuals and businesses. We are European market leader and as we continue to evolve and grow, we're working hard to scale further globally, while continuing to build our talented and driven team.

We’ve spent the last two years actively shaping EU legislation to ensure our Account Verification Services (AVS) became the gold standard. After successfully lobbying for a safer financial landscape, we’ve emerged as the EU market leader in Account Verification (VOP, CoP), widely considered the standard in the industry. We have outgrown the "blank canvas" startup phase, but we are not a rigid corporate machine. We have traction, a strong value proposition, and established playbooks. However, we are now in the pre-product-market-fit phase for broader Europe. We don’t need you to build from scratch, and we don’t want you to just "maintain." We need a leader to optimize our existing Dutch success and adapt it for a massive European rollout. As the VP of Sales, you will own the entire commercial domain for New Business across Europe—spanning Sales, Presales, and Partnerships. Your goal is simple but ambitious: bridge the gap between our Dutch dominance and European market fit to hit our ambitious targets. Responsibilities include:

• European GTM Execution: Own and drive our European GTM efforts for main Tier 1 markets (France, Germany, Spain, Italy). You will navigate local realities to gain new logos and drive Net New ARR.
• Manage and mentor a diverse team of people in several departments (AEs, Presales, Partnerships, and Inside Sales) located primarily in NL, with local presence in DE and UK.
• Partner closely with Marketing, Product, and the CRO to ensure the product evolves alongside European market demands.
• Complex Deal Leadership: Act as the "closer" or executive sponsor for large-scale, complex enterprise opportunities.

We are looking for someone who thrives in the "middle" phase of a company. You enjoy taking something that works and making it scalable, repeatable, and localized. We need a human oriented commercial leader, you are as comfortable coaching a junior Inside Sales rep as you are sitting across from a C-level executive at a Tier 1 bank. Furthermore, you have:

• 10+ years of experience in Enterprise software sales, with a strong track record of closing high-value deals. Experience with regulatory tech is a must.
• Solid experience leading commercial teams through international growth.
• Hands‑on experience with GTM Localization. You know how to pivot strategies for different regulatory environments and business cultures. You have the analytical skill to look at local market realities and adapt the value proposition, pricing, or outreach strategy accordingly.
• Collaborative, data‑driven, and hands‑on leader able to turn insight into action.
• Results‑oriented, with a strong bias for action and ownership of outcomes.
• Resilience & Agility: You aren't rattled by the "messiness" of a scale‑up. You are comfortable with ambiguity and can pivot when a specific EU vertical requires a different approach.
• Leadership skills: Ability to lead, motivate, and inspire a multidisciplinary team, driving a collaborative and high‑performance culture.

• Competitive salary + 8% personal benefits budget (use it on training, more time off, or your salary) and variable remuneration plan
• 25 holidays
• Hybrid working setup
• MacBook Pro, iPhone, and all the tech you need
• Travel costs covered (NS Business Card)
• Pension plan
• A culture of ownership, innovation, and autonomy
• Friday drinks, offsites, and a quarterly company meetup
• A diverse team of 35+ nationalities, driven by impact

• Founded in 2016
• Flat organisation and no hierarchy

SurePay makes payments easier, more personal and even more secure. We are a fast-growing FinTech SaaS company and have secured our Series A funding in September 2021. SurePay stems from an innovation program of Rabobank, started in July 2016 and has been an independent BV since the beginning of 2020. SurePay is backed by two leading investors:Rabo InvestmentsandCarlyle Europe Technology Partners. Both are highly experienced in scaling international B2B SaaS and FinTech companies. Their support reinforces SurePay’s mission to prevent payment fraud globally and accelerate our international growth. SurePay’s core values are; We Care, Build Together, Think ForwardandBe Responsible. These core values are the driver of our culture and can be seen as guidelines on our beliefs and behaviour. It defines what we find important as a company and the way we work together everyday.

• We Care: We are a supportive employer and understand that health, family and safety is what really matters. We care about our employees, customers, partners and end-users. Therefore we value creating a safe workspace where everybody can be their authentic self and where we, together, work on the same mission to provide safer payments.
• Build Together : We believe in teamwork and strive towards the best results together with employees and customers. Our diversity, both personal and professional, is one of our key strengths.
• Think Forward : We are frontrunners and are on top of our game. Our customers can rely on innovative solutions to service their current and future needs. With a problem solving mindset, we anticipate challenges and adapt to a fast changing environment.
• Be Responsible : We all contribute to reaching our mission of reducing fraud and misdirected payments, leading to a positive impact on society. We take responsibility, show ownership and make honest decisions.

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