Job title: Product Marketing Specialist
Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands
Language: English
Work-type: On-site
Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent
About RoomRaccoon
RoomRaccoon is a fast‑growing hospitality SaaS company building one powerful platform for independent hoteliers on an international scale. We help hotels run smarter, sell better, and stay in control, from bookings and payments to revenue and automation, all in one system.
We move fast, think independently, and build technology that gives hotels a real competitive edge. Our team is global, ambitious, and hands‑on. We value ownership, momentum, and people who want to make an impact while beating yesterday, together. If you like building meaningful software with smart people, you’ll fit right in. 🦝
Interested? Keep reading on!
Your North StarAs the Product Marketing Specialist, you will develop and execute go‑to‑market strategies that drive product awareness, user adoption, and commercial growth. This role requires a strong foundation in messaging, competitive positioning, content creation, and lifecycle marketing. Working cross‑functionally with Sales, Product, and Customer Success teams, you will craft impactful campaigns that fuel demand generation and revenue expansion. Your ability to think commercially, build scalable growth loops, and analyse performance metrics will be key to your success. A growth mindset and a proactive approach to continuous improvement are essential to thrive in this role. Reporting to the Head of Marketing.
A Day in the Life of a Product Marketing Specialist Product Marketing Strategy & Execution- Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle.
- Integrate scalable growth loops into campaign architecture—e.g. SEO flywheels, referral loops, customer advocacy engines.
- Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.
- Translate technical product features into compelling narratives tailored to target personas.
- Equip Sales and internal teams with messaging, one‑pagers, battle cards, demo scripts, and training content.
- Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.
- Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys.
- Develop release content across channels (in‑app, email, blog, video) to support feature adoption and tier upgrades.
- Build strategies that drive long‑term customer engagement and expand revenue from within the customer base.
- Conduct ongoing market research to understand customer pain points, segment‑specific trends, and competitive positioning.
- Use insights to refine messaging and influence the product roadmap.
- Regularly test and iterate value propositions based on feedback loops from Sales, CS, and end‑users.
- Partner with the SEO team to build a strong organic discovery engine.
- Identify keywords to support both awareness and product‑specific landing pages.
- Optimize all owned content for search intent and conversion.
- Lead the GTM planning and execution for new product features and commercial initiatives.
- Collaborate with stakeholders across Product, CS, Sales, and Content teams to ensure smooth and timely rollouts.
- Ensure launches are designed to feed back into the demand > adoption > advocacy flywheel.
- Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI).
- Evaluate campaign impact using KPIs such as:
- Feature Adoption Rates
- In‑App CTR and Engagement
- Marketing‑Driven Revenue Growth
- Customer Feedback on Content and Messaging
- Iterate based on results and test new approaches to improve performance.
- 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
- Strong background in GTM strategy, demand generation, and customer journeys.
- Proven ability to drive measurable impact through content and campaigns.
- Experience creating and optimising marketing assets across the entire funnel.
- Strategic thinker with a commercial mindset and passion for growth‑driven marketing.
- Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools
- Familiarity with in‑app messaging tools and customer
- Experience localising messaging across multiple regions and languages.
- Ability to thrive in fast‑paced, cross‑functional environments
- Be part of a high‑growth, global hospitality tech company that’s reshaping how hotels operate.
- Work with a dynamic, supportive team who values initiative, autonomy, and creativity.
- Opportunity to grow into senior roles as we scale across markets and expand our product suite.
- Regular team events, international exposure, and access to cutting‑edge hospitality software.
- Mac environment
- Performance bonuses
- Employee Equity Scheme
- Annual training budget
- Annual Hotel experience
- Birthday leave
- Long service leave and bonuses
- Quarterly team building budgets & office massages
- Friday lunches on us
- Global Mobility
- Hybrid model
- Accountability: owning decisions, follow‑through and outcomes, from start to finish without blaming others when things go wrong. Showing up, owning your impact and standing tall. Progress starts with you.
- Beat Yesterday: when learning leads to real change. Making time to reflect, improve systems and prevent the same issues from recurring.
- Clock Speed: choosing progress today over procrastination tomorrow. Moving fast with clarity, alignment and quality.
- Deal's a Deal: setting clear expectations, delivering on promises and being reliable for our customers and your teammates.
- Empower Another: share knowledge, celebrate wins, and help others succeed. Every time you enable a teammate, you strengthen RoomRaccoon and our customers.
Disclaimer: Thanks so much for your excitement about joining RoomRaccoon! We’re lucky to have so many talented people eager to be part of our team, so we’re reviewing applications as they come in. If you don’t hear from us within three weeks, it means we’ve decided to move forward with other candidates this time—but don’t be discouraged! Keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future!
#J-18808-Ljbffr€55000 - €75000 monthly