NOWATCH is looking for an experienced Senior Product Marketing Manager to lead one of the most business-critical growth functions of the company. As an early-stage scale‑up, we need someone who is highly strategic and deeply hands‑on. You are relentlessly consumer‑focused and know how to translate real human needs into clear, compelling product narratives.
Operating at the intersection of health, science, and technology, you will be curious, fast‑learning, and comfortable diving into complex topics — and simplifying them without losing depth.
You will own product positioning, value propositions, and messaging across the full funnel, ensuring NOWATCH stands out in a crowded and fast‑moving market.
What You’ll Be Doing Product Marketing- Develop a deep understanding of our consumers and ideal target audiences to inform product and marketing strategy.
- Own product positioning and messaging that resonates emotionally and functionally with customers.
- Translate complex health and technology features into simple, attractive consumer stories.
- Build the messaging hierarchy and brief brand and performance marketing teams with clear strategic direction.
- Track market trends, customer needs, and competitive dynamics to ensure differentiation and relevance.
- Develop and execute go‑to‑market strategies for new hardware launches, features, and services.
- Drive the creation of marketing briefs, value propositions, and launch materials.
- Lead campaign strategy from concept through execution, in close collaboration with cross‑functional teams.
- Conduct competitive analysis to ensure NOWATCH stands out in the wellness and wearable tech space.
- Stay up to date on marketing and AI productivity tools and apply them where relevant.
- 8+ years of experience in product marketing or marketing roles, preferably in tech and/or health.
- Proven track record of successful GTM launches across physical and digital products.
- Ability to operate comfortably in both strategy and execution.
- A strong track record of GTM success for complex product ecosystems.
- Expertise in storytelling, product messaging, and market differentiation.
- Analytical fluency and comfort working with metrics and market data.
- Deep curiosity about human behavior, health, and product impact.
- The ability to bring clarity, focus, and momentum in an early‑stage environment.
Big Plus:
- Experience in health tech, B2C or B2B2C models, and retail or channel marketing.
Salarisomschrijving
€70000 - €90000 monthly