Head of Paid Social

Overview

Make Your Mark as a Head of Paid Social at Storio Group

About the role

As the Head of Paid Social at Storio, you will lead our vision for paid social and affiliate marketing across all our brands. You will guide a talented international team across Amsterdam, Barcelona, and London to drive growth and reach our customers in meaningful ways. This is a leadership role where you will build a high-performance culture and ensure our social strategy helps people celebrate their best memories.

How you embrace curiosity daily

• Create and lead the paid social strategy for all group brands and websites.
• Build strong partnerships with major networks like Meta, TikTok, and Pinterest through strategic business plans.
• Partner with our Creative team to brief and develop assets that lead to campaign excellence.
• Look for ways to use automation and new marketing technology to improve how we work.
• Mentor your team to help every individual grow their skills and reach their goals.
• Work closely with Commercial and Analytics teams to find new opportunities for growth.
• Stay ahead of platform shifts and new features to keep our brands competitive.

How you make your mark

• Scale our ad spend efficiently to expand our revenue and customer base.
• Strengthen the role of Paid Social within our media mix by developing a vision and proving the incremental value of these activities.
• Foster a culture of shared insights across the company to drive innovation.
• Use advanced targeting and data to connect Storio with new audiences.
• Take ownership of forecasting and ensure all campaigns hit their performance.

What you bring to the team

• Significant experience leading paid social marketing campaigns in an eCommerce setting.
• A proven track record of managing multi-million-euro budgets across different regions.
• Strong leadership skills with experience managing and developing marketing professionals.
• Deep knowledge of the customer journey from brand awareness to conversion.
• Excellent analytical skills and a habit of making decisions based on data.
• Strong communication skills to build relationships with internal and external partners.
• Experience with tools like Smartly and web analytics platforms such as Adobe Analytics.

What sets you apart

• You have experience testing incrementality and understand complex attribution topics.
• You are comfortable working with OKR frameworks and managing multiple brands at once.
• You hold a degree in marketing, business, or a related field.

About us

At Storio Group, we help people hold onto life's moments. We make personalised photo products that turn fleeting memories into things you can keep, share, and re-live.

Every person at Storio Group helps create our products and shape our company. You will see the impact of your work daily. We invite you to make your mark on our business, products, and customers' lives.

We act with heart by putting people first and valuing diverse perspectives. We give our best and aim for high standards in all we do. We own our work, taking initiative to find solutions. We embrace curiosity, always learning and trying new things. We find the joy in our work and create a positive environment.

Equal Opportunities & Right to Work

Storio Group is an equal opportunity employer, celebrating diversity and fostering an inclusive environment. If you require reasonable adjustments during interviews please contact our HR team.

Applicants must also have the legal right to work in the position\'s country without requiring sponsorship.

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