A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network. Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Regional Marketing Director Integrated Solution - EMEA who will work and grow within the Clinical Operations department and will report to the VP Clinical Marketing EMEA.
The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 30% across the region.
What will be your responsibilities?You play a key regional marketing leadership role, responsible for shaping and executing the EMEA marketing strategy across our Integrated Solutions strategic product range, managing by influence across the Region.
You provide a critical regional layer between Global Marketing Product & Market Management teams and cluster-level Marketing teams. You are designed to cascade Global Marketing strategy, regionalize it while defining priorities, consolidate market insights from the field to feedback the Global team, streamline operations, and ensure consistent yet locally relevant execution.
You will play an active role in launch planning of Data & IT solutions and consultancy services, regional commercialization strategies, and cross-functional alignment—ensuring that both global strategic intent and local commercial realities are accounted for.
This position is critical to deliver additional value to both global and local organizations, while managing the high level of heterogeneity and complexity of the EMEA Region (125 countries – 2.5+ bn inhabitants – 65+ main languages – a large variety of healthcare delivery systems across the Region).
Your main missions will be the following:
Regional Strategy & Planning- Align regional priorities with global objectives, ensuring both customer-centricity and commercial relevance.
- Consolidate and synthesize local market inputs to provide feedback to Global Marketing teams in order to inform product development/LCM strategy and to allow strategy adaptation.
- Serve as the connector across clusters to ensure consistent franchise direction in EMEA and sharing of best practice.
- Lead regional coordination for new product launches; ensure readiness across markets and functions.
- Deploy the new Launch Excellence process in the Region in partnership with Global Strategic Marketing teams.
- Drive alignment with global launch plans while enabling appropriate localization for market impact.
- Track launch performance and provide feedback for continuous improvement.
- Act as the primary regional interface for Global Product & Market Management, ensuring bidirectional flow of insights and alignment on portfolio priorities.
- Partner closely with country Marketing teams to ensure effective execution and market activation.
- Facilitate internal communications across the marketing organization to maintain transparency, reduce duplication, and drive engagement.
- Identify opportunities to centralize or harmonize marketing activities across clusters to drive scale and efficiency.
- Ensure consistent messaging, positioning, marketing methods and materials are used across markets, with flexibility for local adaptation.
- Promote cross-market best practice sharing and capability development.
- Lead through influence by fostering strong, trust-based relationships across global, regional, and local marketing teams.
- Serve as a strategic connector and advisor, aligning diverse priorities and perspectives without direct authority.
- Proactively navigate a matrixed environment to drive alignment especially with the Microbiology and Molecular Franchises to ensure that MAESTRIA, CLARION, FIREWORKS and LUMED is fully leveraged by Franchises and local teams as competitive differentiation in the field.
- Use exceptional communication and negotiation skills to gain buy-in, resolve conflicts, and enable cross-functional collaboration for consistent and effective market activation.
- You hold a Master’s degree in Marketing, Life Sciences, Business, or a related field.
- You bring 7–10 years of progressive experience in marketing within the IVD industry, specifically in the Integrated Solutions field.
- You have experience in cross‑country roles, with a demonstrated ability to navigate a complex matrixed environment.
- You have a track record of successful product launches.
- You demonstrate strong business acumen, analytical thinking, and communication skills.
- You are fluent in English; additional European language(s) are considered a plus.
- You are willing to travel within the region when required (approximately 30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
#J-18808-Ljbffr€90000 - €120000 monthly