IT Business Partner - Marketing

The Company: Zeekr is a premium electric vehicle and technology solutions brand from Geely Holding Group, built on a decade of European experience. Our goal is to accelerate the shift to fully electrified mobility, driving the future of transportation with cutting-edge technology and a customer-centric approach.

This is what you will do:

• Act as overall business partner for Marketing on all IT-related topics
• Partner with Marketing leadership (Brand, Digital, CRM, Campaigns, CX, Analytics) to understand marketing strategy, growth objectives, and customer engagement priorities
• Identify operational pain points and digital enablement opportunities
• Translate Marketing needs into a clear IT demand, capability, and investment roadmap
• Ensure alignment between Marketing strategy, IT strategy, and enterprise architecture and data standards
• Own and maintain the Marketing IT roadmap, aligned with enterprise priorities, budget constraints, and portfolio governance
• Provide input into IT investment planning, budget prioritization, and value tracking for Marketing initiatives
• Own end-to-end requirement management for Marketing IT initiatives: shape, validate, and prioritize business requirements; ensure clarity on business outcomes, scope, dependencies, and success metrics
• Work closely with Solution Architects and Product teams to translate Marketing requirements into scalable, compliant solutions; balance speed-to-market with architectural and security standards
• Ensure data, integration, and analytics requirements are clearly defined (e.g., customer data, consent, attribution, reporting)
• Act as business owner and accountable sponsor for Marketing-related IT projects and programs
• Ensure initiatives are properly scoped with defined objectives, deliverables, timelines, and KPIs; prioritized and sequenced in line with the Marketing IT roadmap
• Partner with Project & Program Managers to define delivery approach, milestones, and critical path; manage risks, issues, dependencies, and change requests; support tollgate reviews, steering committees, and portfolio reporting
• Ensure go-live readiness, post-implementation review, and tracking of realized business value
• Lead change management for Marketing-related IT initiatives: stakeholder alignment across Marketing, IT, and Corporate functions; business readiness across process, data, tools, and capabilities; adoption planning, training coordination, and communication
• Track benefit realization, adoption KPIs, and continuous improvement opportunities

• To be successful in the role you will demonstrate: Proven experience in IT Business Partnering, Digital Product Management, Business Analysis, or Marketing Technology (MarTech) roles
• Industry experience in automotive, e-commerce (customer and conversion driven environments), or financial services is preferred
• Solid understanding of digital and omnichannel marketing processes (campaign management, lead management, customer journeys)
• CRM, CDP, and marketing automation platforms
• Customer data, consent management, and analytics
• Digital, Data & AI capabilities (Preferred / Advantage)
• Campaign optimization and A/B testing
• Marketing performance and attribution analytics
• Define business requirements for AI/ML use cases

• Ensure responsible use of customer data in line with privacy and compliance regulations
• Familiarity with AI-powered MarTech platforms or tools (e.g., personalization engines, customer insights, automation tools)
• Ability to assess business value, feasibility, and risks of AI-driven initiatives in Marketing

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Apply today; we will perform ongoing selection during the application period. We look forward to hearing from you.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.