External Relations Lead Benelux:
Lead the external relations function in the Benelux market.
Your role:
Leading the reputation communications efforts of Philips in the Dutch home market. You will take end-to-end responsibility for strategic communications activities, designing and implementing campaigns that tell Philips’ story to key audiences with a focus on informed public, stakeholder, and societal audiences.
All external communications in the BNL area above product marketing level are your responsibility, ranging from corporate communications, PR, thought leadership, executive positioning, CSR, crisis communications, and public affairs across all stakeholder relevant (B2B and B2C) audiences. You are responsible for developing an overall Communications Strategy & Planning for the Benelux, in close cooperation with members of the Communications & Brand team.
Press spokespersonship on key company topics, including crisis management issues. You build and manage an effective network of media relevant for the company.
You drive ROI in everything you do, from securing top-tier media coverage to the design of integrated, measurable corporate reputation campaigns.
You regularly interact with senior executives and/or major customers, working on complex issues that require in-depth knowledge of the company.
You drive new ways of working across the communications value chain from audience definition and objective setting to content creation, activation, and project evaluation.
You're the right fit if:
You have over 10 years of experience in Healthcare or Technology (B2B) Communications.
You have prior agency (management) experience.
You have broad expertise in reputation management and integrated communications with a successful track record of localizing global brand and reputation strategy.
You possess strong project management and organization skills and the ability to lead internal and external resources.
You have proven strong integrated communications competencies, including crisis- and PR-management.
You possess strong analytical skills, are data-driven, and have the capability to track and measure success.
You have excellent oral and written skills and are fluent in Dutch (critical requirement).
You have a Master’s degree in a relevant field.
About Philips
We are a health technology company dedicated to ensuring quality healthcare access for everyone. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. Learn more about our commitment to diversity and inclusion here.