Head of Global E-Commerce Analytics

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

Our global E-Commerce Analytics team turns data into insight—shaping strategy, powering decision-making, and revealing new ways for Dyson to grow online.

As our Head of E-Commerce Analytics, you’ll own Dyson’s global strategy for measuring and understanding E-Commerce performance. Your focus: building the frameworks, standards, and insights that power smart decisions across Dyson.com, our CRM, affiliate networks, and third-party platforms. This role is vital in driving Dyson’s data-led, commercial ambition at global scale.

What you’ll do:

• Lead the design and delivery of Dyson’s E-Commerce analytics strategy, spanning both owned and external channels.
• Define and implement a unified KPI framework linking performance to tangible business outcomes—revenue, profit and growth.
• Oversee full-funnel analytics, attribution, and incrementality models—ensuring insights drive action, not just reporting.
• Guide trading, promotional strategy, channel investment decisions and the product roadmap with actionable analytics.
• Spot new growth opportunities across all E-Commerce touchpoints.
• Be a key partner to Trading, Digital Product, Marketing, and IT—challenging thinking and enabling rigorous decisions at executive level.
• Champion data quality, automation and consistency—driving up analytical maturity and reducing manual effort.
• Build, develop, and inspire a high-performing global analytics team.

KPIs:

• Incremental revenue and growth driven by analytics-led decisions
• High data quality and fast, reliable data access
• Streamlined, automated reporting and reduced duplication

• Senior experience in global E-Commerce and digital analytics environments
• Deep knowledge of web analytics, funnel optimisation, and attribution modelling
• Proven skill in translating complex data into clear commercial recommendations and actions
• Confident influencer of stakeholders across Product, Trading, Marketing, and IT
• Comfortable with ambiguity, experienced in bringing clarity and structure during change
• Track record of scaling analytics capabilities across markets and platforms

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.