We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such as Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value.
Responsibilities- Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business.
- Creating banners and publishing campaigns
- Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame.
- Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize.
- Observing user journey on the pages and working with design to optimize to the full extent.
- Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life.
- Develop and execute country marketing strategies to grow/maintain revenue.
- Explaining, sharing important actions taken on marketing side with the Country Focus team(s)
- Working with other teams to get the most out of marketing campaigns
- Identify and test new verticals and funnels
- 4+ years of experience with Google Ads (display) in different verticals.
- Comfortable segmenting large data sets to optimize campaigns (Knowledge of simple data tools is a plus)
- Experience in the mVAS industry or subscription modeled businesses is required.
- Experience with other marketing channels (Meta, Tiktok, GMP) is a plus.
- A data-driven attitude with an analytical mind
- Results-driven and performance-focused
- Embracing a test & learn approach and not afraid to fail
- Eagerness to do A/B tests to keep the campaigns ahead of the competition
- Proactive and creative problem-solving capabilities
- Team player mentality
- Determined, unafraid to challenge others and push boundaries to achieve success
- Self-motivated and resilient, able to tackle complex challenges head-on
- Ability to multitask and strong project management skills
- We offer a competitive salary in line with market conditions and your skills and experience.
- We offer flexible working schedules.
- Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training.
- We offer visa sponsorship and a comprehensive relocation package when applicable.
- We organize many company-sponsored activities including an annual company retreat.