Head of Insights

As the Head of Insights, you will lead and develop the Insights team of the Nationale Postcode Loterij and the VriendenLoterij, part of the Postcode Lottery Group. Together with your team, including analysts and researchers, you will drive continuous improvement in the way insights and knowledge are drawn from the available data and information, as well as defining new sources of information to be exploited for the benefit of consumers, the player experience and the organisation.

As a senior leader, you have a strong understanding of digital analytics, reporting and statistical analysis, with a strong track record of turning complex data into actionable insights. You will also be part of the international team that will strengthen our data and analytics foundation, truly leveraging the power of data to accelerate growth for the Postcode Loterij, VriendenLoterij and all other Lotteries in the Postcode Lottery Group. A key challenge is driving innovation and transformation while effectively managing your stakeholders and bringing counterparts along. And every day at work, you’ll be doing your part for all the charities we support.

Anne de Bie, Group Director Data & Analytics: “Join our team to be part of the transformation within Data & Analytics to create better experiences for our players and potential players. We are building stronger foundations to turn data into impact faster and deliver greater innovation in marketing, propositions and channels.”

• Inspire and empower the Insights department to take a proactive, organisation-wide approach to insight generation, ensuring alignment with strategic priorities and the development of the Insights roadmap.
• Own and evolve the organisation’s insight and market research strategy, ensuring alignment with organisational (marketing)goals.
• Design and deliver insight programmes that act as a strategic roadmap for continuous business improvement and innovation.
• Drive adoption of internationally aligned models and dashboards into local operational processes and ways of working across departments such as Marketing, Product, Tech and Data Engineering.
• Advocate for the value of insight, helping the organisation understand and embrace its role in shaping customer‑centred, evidence‑based decisions.
• Manage multiple complex insight projects end-to-end from scoping and methodology selection to delivery, analysis, and strategic interpretation.
• Build, lead, and develop a high‑performing, forward‑thinking Insights team, with a strong focus on engagement, development, and succession planning.

• Master’s degree with proven experience in data, analytics and insight as a senior leader in a commercially fast‑paced consumer‑driven organisation. You’ll bring a strong track record of at least 8 years’ experience of delivering business impact through evidence‑based decision‑making.
• Strong ability to influence strategic business decisions through to all (senior) levels, by combining data insight with trusted relationships.
• Highly innovative with a proactive, can‑do approach to testing new methods and tools, and embedding a culture of continuous improvement.
• Confident and credible communicator in both Dutch and English, able to simplify complexity, build trusted relationships, and translate insight into clear, compelling action across all organisational levels.

We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation. Employee solidarity is important to us, too. Each of us has a part to play in that – we are the organisation, after all. We strive to make everyone feel at home. That means keeping an open mind and paying attention to each other’s welfare.

Can you see yourself as part of the team? We encourage you to apply – whatever your roots, religion, age, ability to work or life philosophy.

The Postcode Loterij Nederland is partnering in this recruitment process with Top of Minds. Please contact Jessica Lim via jessica.lim@topofminds.com for more information or to apply for this position. Internal candidates can contact our Lead Recruitment Caroline Hetterschijt directly.

The Postcode Lottery Group is a marketing‑driven international non‑profit organisation. We operate lotteries to raise funds for a fairer, greener and healthier world. Our players win with their neighbours and generate money for charities together – it’s a win‑win!

Since the start of the Lotteries in 1989, we have raised over €13.5 billion for thousands of good causes. Together with our players and 1,500 fellow team members in Great Britain, the Netherlands, Sweden, Germany and Norway, you'll be helping to create a better world every day. This is what we call: The Power of Postcodes.