Director of Sales

Career Opportunities with Viking Masek Packaging Technologies

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Viking Masek Packaging Technologies provides innovative packaging automation for food, beverage, health, medical, and consumer goods manufacturers globally. We offer advanced solutions like vertical form fill seal (VFFS), premade pouch, stick pack machines, flow wrapping equipment, case packers, and cartoners. At Viking Masek we focus on innovation and integration, delivering complete packaging automation solutions to optimize production lines worldwide.

Job Description

The role of the Director of Sales is pivotal in shaping and advancing the direction of the sales department at Viking Masek US. This encompasses strategic responsibilities such as forecasting, training, onboarding new hires, devising national growth plans, and steering the overall scalability and revenue expansion in North America. The Director of Sales is tasked with developing and expanding equipment sales within North America, as well as fostering and expanding relationships with an established customer base. This position demands exceptional interpersonal communication skills, the ability to maintain a high standard of work in a fast-paced environment, and effective leadership skills to enhance morale, promote teamwork, and foster resolution within the sales department. The Director of Sales must possess a deep understanding of product suites, industry trends, and the agility to adapt plans to remain competitive in the dynamic North American marketplace. Additionally, they will serve as a member of the Sr. Planning Team, contributing to quarterly and annual strategic planning.

• Strategic Planning
• Market Analysis
• Cross-functional Collaboration

Job Duties & Responsibilities

• Inspire and develop high-performing teams through clear vision, accountability, and leading by example.
• Build a culture of continuous improvement by driving innovation, establishing scalable processes, and leveraging systems and visual KPIs to manage performance.
• Communicate with clarity and consistency; cascade key company messages to ensure alignment, engagement, and buy-in at all levels.
• Lead with integrity and resilience, especially through change, while upholding Viking Masek’s values and performance expectations.
• Actively advocate for company direction and decisions
• Drive equipment sales growth in North America
• Manage and expand the sales funnel for consistent new business acquisition
• Negotiate contracts to maximize profitability
• Deliver accurate and timely sales forecasts and performance report

KRA # 3 – Strategic Planning

• Develop and implement North American growth plans
• Establish annual sales targets at company, division, and individual levels
• Identify product line improvement opportunities and communicate to cross-functional teams
• Establish and manage the sales team budget.

KRA # 4 – Market Analysis

• Monitor market conditions to identify risks and opportunities
• Understand competitor products, technologies, and positioning
• Provide market insights to guide marketing towards industry differentiation
• Collaborate with marketing to develop impactful industry leading campaigns

KRA # 5 – Cross-functional Collaboration

• Work closely with other departments to enhance customer experience
• Foster strong internal communication and alignment
• Collaborate with leadership on strategic company initiatives
• Cross-functionally manage quote templates to ensure contracts protect company interests

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred).
• 7–10+ years of progressive experience in sales, with at least 3–5 years in a sales leadership or director-level role.
• Proven track record of driving sales growth, especially in North American markets.
• Strong leadership and team development experience, including training, onboarding, and performance management.
• Demonstrated ability to develop and execute strategic sales plans aligned with company goals.
• Proficiency in forecasting, sales pipeline management, and budget oversight.
• Strong contract negotiation skills and experience managing complex B2B sales.
• Excellent interpersonal and communication skills, both written and verbal.
• Experience working in a cross-functional leadership team or contributing to strategic planning at a senior level.
• Proficient with CRM systems and data-driven decision-making.
• Travel up to 25% annually

Desired Skills

• MBA or other advanced business degree.
• Experience in the packaging equipment or capital equipment industry.
• Background in industrial automation, machinery, or manufacturing sectors.
• Knowledge of Lean principles or Six Sigma methodologies.
• Familiarity with international sales or expansion beyond North America.
• Experience with product development feedback loops and market-driven innovation.
• Fluency in additional languages, especially Spanish, French, or German.
• Proficiency with advanced analytics tools (e.g., Power BI, Tableau).
• Experience integrating sales and marketing strategy to drive growth campaigns.
• Understanding of regulatory environments relevant to packaging equipment (e.g., food, pharma).

Core Values

• SERVICE: Serving our customers, colleagues, and community
• MOTIVATION: Motivated by our story to build your story
• PARTNERSHIP: Listening with curiosity and empathy to build strong relationships
• LEADERSHIP: Confidently transforming your goals into realities
• EXCELLENCE: Committed to delivering our best

We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home.

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