Head of Trade Marketing

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by leading the strategic development and execution of trade marketing initiatives across all wholesale and retail partner environments globally. As Global Head of Trade Marketing, you'll ensure consistent brand representation and effective go-to-market processes across key product categories including Performance Running, Core Performance Sports, and SportStyle, whilst driving retail activation and strengthening relationships with wholesale partners worldwide.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Develop and implement comprehensive global trade marketing strategies and guidelines to ensure consistent brand execution across all wholesale and retail partner touchpoints.
• Lead the creation and deployment of seasonal go-to-market activation materials and campaign toolkits that drive product sell‑through in both physical and digital retail environments.
• Serve as the guardian of brand experience standards within trade channels, ensuring alignment with ASICS' brand identity across Performance Running, Core Performance Sports, and SportStyle categories.
• Collaborate cross‑functionally with global and regional teams to coordinate trade marketing initiatives and ensure seamless execution of retail activation programmes.
• Build and maintain strategic relationships with key wholesale partners, acting as the primary liaison to optimise brand visibility and commercial performance.
• Establish measurement frameworks and performance metrics to evaluate trade marketing effectiveness and identify opportunities for continuous improvement.
• Oversee budget allocation, vendor relationships, and resource management whilst developing global showroom guidelines and fostering a unified Trade Marketing community across all regions.

You have the following skills:

• University degree in Marketing, Business, or a related field.
• Minimum 8 years of relevant experience in trade marketing.
• Wholesale and retail activation experience across omni‑channel environments.
• Experience working with key accounts and delivering seasonal GTM materials.
• Strong project management and cross‑functional collaboration abilities.
• Budget management and vendor management capabilities.
• Strong knowledge of in‑store marketing, shopper behaviour and retail activation best practices.
• Excepcional leadership and strategic thinking skills.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.

How to Apply

Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world.

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