Performance Marketer - Facebook Ads for D2C Pet Brand (Remote, Freelance)

We’re looking for a passionate Performance Marketer (Facebook Ads) to join our fast-growing, fully remote D2C pet brand.

If you love testing, scaling, and optimizing ads that drive real profit and want a role with true ownership, creative freedom, and long-term collaboration, this is for you.

👎🏼 NO AGENCIES

We’re on a mission to improve the lives of pets worldwide, and you’ll play a key role in scaling a seasoned D2C brand through data-driven media buying and creative strategy.

This is not a task-list role. It’s full ownership. You’ll manage entire markets, optimize ads, funnels, and strategy, and directly impact profit.

It’s rare to find a brand operating at real volume across 12+ markets where your ideas still move the needle.

Here, you’ll have full creative freedom, direct access to decision-makers, and the ownership to truly shape performance.

You won’t be just another ad buyer. You’ll own your market’s results and be rewarded for real impact.

💰 Profit share is part of our culture. If you move the needle, you earn accordingly.

Tasks

Key Responsibilities:

• Manage, scale, and optimize Meta campaigns across multiple markets to maximize ROAS and profitability.
• Create, test, and iterate ad creatives and copy based on data insights and performance learnings.
• Collaborate closely with the CRO Manager and Creative Manager to align ads, funnels, and landing pages.
• Analyze key metrics (ROAS, CTR, CPC, CVR) and take swift, data-driven actions to improve performance.
• Proactively share insights, results, and next steps with the team during daily performance check-ins.
• Partner with the Paid Marketing Manager to plan budgets, allocate spend, and execute scaling strategies.
• Stay ahead of Meta algorithm updates, platform changes, and creative trends to keep campaigns competitive.
• Take full ownership of your markets from campaign setup to optimization, treating every euro as if it were your own.

Requirements

Requirements:

• Proven experience managing Meta Ads budgets of €100K+ per month for D2C brands.
• Solid grasp of direct response marketing principles and consumer psychology behind why people click and buy.
• Strong creative mindset and deep understanding that performance comes from angles, messaging, and testing, not from toggling settings.
• Analytical and data-driven approach with full ownership and accountability for results.
• Proven ability to optimize, scale, and report on campaign performance end to end.
• Skilled in using AI tools for creative iteration, research, and workflow efficiency.
• Comfortable joining daily Slack huddles with the team to share insights and next steps.
• Excellent command of English (written and spoken) and availability within CEST hours for collaboration.
• Include the hidden word “Scaling Retriever” in your application to show attention to detail.
• Provide at least two client references we can speak to directly.

Benefits

Perks of joining our team:

✅ 100% remote team with flexible working hours

✅ The freedom of freelancing, without feeling like an outsider

✅ Long-term collaboration with real growth opportunities

✅ Creative freedom and ownership over your markets and decisions

✅ Performance-based bonuses and profit share for high-impact results

✅ Direct access to founder and decision-makers, your input actually shapes strategy

✅ Work with an international, data-driven team that values autonomy and excellence

✅ Fully paid yearly team trips (2023 Indonesia, 2024 Vietnam & Amsterdam, 2025 Thailand & Amsterdam!) if you want to join

Are you the data-driven, creative, and ambitious Performance Marketer we are looking for?

Do you want to work in a fast-moving environment where your results truly matter and your ideas have real impact?

We would love to hear from you, so show us what you have got.

Tell us more about your experience with Meta Ads and D2C brands in your application.

You will have a much higher chance of getting invited to an introduction call if you record a short Loom video introducing yourself, your experience, and your approach to launching and scaling campaigns.

At MrFluffyFriend™, we believe every pet deserves to feel safe, calm, and deeply loved – especially those who struggle with stress or anxiety.

That’s why we created our bestselling anti-anxiety pet bed, trusted by over 600,000 pet parents around the world to help their furry companions relax, sleep soundly, and feel right at home.

We’re a passionate team of animal lovers, dreamers, and devoted pet parents. We know firsthand how much comfort, joy, and unconditional love our pets bring into our lives – and we’re here to give some of that love right back.

From thoughtfully designed calming products to fast, friendly customer care, everything we do is grounded in compassion, trust, and a whole lot of fluff.