Your Tasks
The Search & Performance Marketing Specialist is responsible for optimizing online advertising campaigns to maximize ROI and drive traffic and conversions. This role involves managing paid search and performance marketing activities to boost online visibility and sales for our retail business. You will:
- Assist in the planning and execution of paid search (SEA) and performance marketing campaigns
- Analyze data and spot opportunities across Google Ads, Microsoft Ads, and price comparison platforms
- Optimize campaigns through A/B testing, bid strategies, and audience segmentation.
- Work with product feeds and tools like Channable or ProductsUp for Shopping & Performance Max campaigns.
- Generate insightful reports and recommend improvements based on campaign performance.
- Stay current with digital marketing trends and turn insights into action.
Your Profile
- Bachelor's degree in marketing, business, or a related field
- Proficient in the English language
- Certification in Google Ads and Google Analytics is desirable
- Ideally has experience with feed management tools such as Channable or Productsup
- Knowledge of SEA principles and practices
- Familiarity with e-commerce and retail industry trends
- Strong analytical skills to interpret campaign data and optimize strategies
- Excellent communication skills to collaborate with cross-functional teams and present findings
About Us
At MediaMarkt, we're more than Europe's leading consumer electronics retailer-we're a community of tech enthusiasts, innovators, and customer advocates dedicated to bringing the best technology and experiences to people's lives. Founded in 1979, we've grown from a single store in Germany to over 1,000 locations worldwide, becoming the trusted destination for the latest in electronics, appliances, and gadgets.
Our commitment is simple: we strive to make technology accessible, exciting, and impactful. With a vast selection of products, knowledgeable experts, and a passion for exceptional customer service, we ensure that every customer finds the right product for their needs and lifestyle. We blend cutting-edge innovation with unbeatable value, offering everything from top-tier brands to exclusive deals.
At MediaMarkt, we're driven by a culture of collaboration, curiosity, and continuous growth. We believe in empowering our teams, investing in the latest trends, and embracing new technologies to stay ahead. Whether online or in-store, we create experiences that inspire and solutions that exceed expectations. Join us as we shape the future of retail-one tech innovation at a time