Your Tasks
As the Senior App Specialist, you will be the driving force behind app performance, user growth, and engagement in Belgium and the Netherlands. This strategic and hands-on role combines digital marketing, customer journey optimization, analytics, and cross-functional collaboration to increase downloads, active usage, and conversion via the MediaMarkt app. Your key responsibilities will be to:
- Define and execute the app growth strategy aligned with regional and global business objectives.
- Support planning and optimizing campaigns (paid and organic) to drive app installs across owned and third-party platforms (e.g., CRM, website, social, app stores, media partners).
- Collaborate with CRM and content teams to design and implement push notifications, in-app messages, loyalty triggers, and personalized journeys.
- Monitor KPIs (MAUs, retention, conversion, uninstall rate) and continuously improve app performance through A/B testing and user feedback.
- Work closely with e-commerce, marketing, IT, UX, and store teams to ensure the app supports omnichannel shopping experiences and key campaigns.
- Own and optimize app store listings (ASO), ratings and reviews, and localization for BE and NL markets.
- Stay on top of app trends, competitor activities, and emerging technologies to bring best-in-class mobile solutions to MediaMarkt customers.
Your Profile
- Bachelor's or Master's degree in Marketing, Digital Business, or a related field.
- 5+ years of experience in mobile app marketing or digital product management, preferably in a retail or e-commerce environment.
- Proven track record in growing app installs and engagement through data-driven strategies.
- Strong analytical skills and familiarity with tools such as Firebase, Adjust, Google Analytics, or similar platforms.
- Experience with ASO, mobile CRM tools and A/B testing platforms.
- Excellent communication and stakeholder management skills.
- Fluent in English, with Dutch and/or French a strong plus.
About Us
For us "Let's Go!"is not just a slogan, it is an attitude. We love technology and we want to excite. We have fun and want to inspire. We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference and are there for our customers, through all channels. Together with our 50.000 employees across Europe, we create the shopping experience of the future.
Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity, promote equal opportunities, and foster inclusion-join our team!