Are you the data-savvy commercial champion who will help drive growth by analyzing our data, identifying business growth opportunities, and working with colleagues to capture these opportunities? If so, we have an exciting opportunity and are looking forward for you to join us!
The team | Investments
At Investments, we make investing accessible and help our customers responsibly grow their money. We support ING's retail, private banking and business banking customers to become the best investors they can be with a compelling value proposition and an excellent digital experience. For moments that matter, we offer touchpoints with trusted advisors. We operate in a complex and highly regulated value chain with strong competition, rapid technological developments, and a high commercial ambition for ING NL. This makes it a very interesting environment to operate in.
In this role you will report to the Head of Marketing & Analytics, and be part of a team consisting of marketeers, data analysts and customer experience specialists.
Your role & responsibilities
As Marketing & Analytics Specialist, you will be at the forefront of transforming data into business growth. Your key responsibilities include:
Data-Driven Decision-Making:
- Collaborate closely with cross-functional teams (e.g. IT, Data Management, Digital Marketeers, Compliance) to understand business objectives and marketing goals;
- Analyze marketing data, customer (product) behavior, and campaign performance to extract actionable insights;
- Translate insights into concrete actions that drive marketing effectiveness and business impact.
KPI Measurement and Optimization:
- Lead the expansion of KPI measurement infrastructure for customer journey funnel conversion metrics across all product teams within the tribe;
- Define relevant metrics, establish benchmarks, and ensure data accuracy;
- Work closely with data engineers to enhance data pipelines and automate reporting.
Performance Marketing and CRM:
- Leverage your expertise in (performance) marketing to optimize campaigns and customer acquisition across all channels (app, website, email, paid, email), in close collaboration with our Digital Sales colleagues;
- Enhance customer segmentation and personalized customer communication;
- Identify opportunities for deep-selling and churn prevention through data-driven strategies.
Data Empowerment and Knowledge Sharing:
- Inspire colleagues and foster a culture of data curiosity and learning;
- Empower colleagues to leverage data and analytics tooling effectively;
- Bridge the gap between data analysis and business impact.
About you
- Analytics Translator: Experience working with data analysis, statistical modeling, and data visualization tools (e.g., Python, R, SQL, Tableau), and acting as interface between more techie and more business colleagues to increase adoption and effectiveness of these tools;
- Business Acumen: Ability to spot growth opportunities (e.g. Customer segmentation, marketing campaigns, UX/product improvements, pricing improvements) from data and pragmatically prioritize them based on business value;
- Customer Experience: Experience working on customer journeys to improve user acquisition, satisfaction and retention;
- Problem-Solving: A proactive approach to solving complex marketing challenges;
- Attention to Detail: Ensure data accuracy and rigor in analysis;
- Storytelling & communication: Create compelling storylines around growth opportunities and use these to engage and mobilize stakeholders to take action
How to succeed
We hire smart people like you for your potential. Our biggest expectation is that you'll stay curious. Keep learning. Take on responsibility. In return, we'll back you to develop into an even more awesome version of yourself. Furthermore, you have:
- Minimum 5 years of experience in marketing analytics, data science, or related roles
- A bachelor's degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science)
- Experience with performance marketing, CRM, and product analytics
- Familiarity with financial services or banking/investment products is advantageous.
- Track record of driving business growth through data
Don't worry if you do not meet all the criteria. If you feel you might be a good fit for this role, we would love to hear from you. Please provide a cover letter telling us your story.
What can you expect from us?
- A challenging opportunity that allows you to rapidly develop yourself while making impact Numerous possibilities and support to grow and develop yourself. We take into account your personal situation and ambitions and help you balancing these
- Training budget and opportunities to develop your soft skills and technical skills
- Working in a business which has sustainability / ESG as a core part of its strategy and offers concrete opportunities for you to contribute to this area
Rewards & benefits
We want to make sure that it's possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.
The benefits of working with us at ING include:
- A salary tailored to your qualities and experience;
- 36 or 40 hour workweek;
- Individual leave: 24+2 individual holiday days based on 36 hr workweek;
- Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid);
- CSR days: up to 2 days per year to actively engage in society by volunteering;
- 13th month salary;
- 8% Holiday payment;
- Individual Savings Contribution (BIS), 3.5% of your gross annual salary;
- Mobility card;
- Attractive pension scheme;
- Hybrid working to blend home working for focus and office working for collaboration and co-creation.
Interested?
We look forward to receiving your cv and motivation! Who are you? What are your ambitions? Use the application button to let us know. You will receive a prompt response to your application. Please note, multiple interview steps involving various business stakeholders will be part of the selection process.
About us
With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what's possible and at the same time ensure you work with integrity and hold the customer's interests at heart? Do you want to be surrounded by progressive, inspiring, diverse, and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!
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