Central Employment are working with a hugely successful eCommerce retailer and distributer of industrial products. Due to internal growth, there seeking an eCommerce Marketing Channel Lead to deliver results across Paid Media and eCommerce Marketplace, through campaign optimisation and activation.
- Full-time office based in County Durham
- Circa £30,000-£35,000 DOE
eCommerce Marketing Channel Lead profile:
We are seeking a commercially-driven eCommerce Channel Lead to own and grow my clients performance across key off-site sales channels, including online marketplaces (such as Amazon, Ebay, B&Q, and Tesco – among others).
Operating within a fast-paced FMCG e-commerce environment, this role sits at the heart of our sales and marketing team leading on one of the key aspects of our growth strategy – third party channels. A relatively new role with accountability for revenue growth, profitability, and brand consistency across multiple channels, there is a real opportunity to make an immediate impact.
eCommerce Marketing Channel Lead, will work closely with the Head of Sales & Marketing, as well as the wider commercial team, to support business growth in a competitive online retail market.
As a new role, the ideal candidate will be prepared to get hands-on in building our marketplaces – working cross-functionally to ensure high service standards, identifying and resolving technical problems, and ultimately driving our commercial goals.
They will be joining a highly-supportive team at a really exciting time for the business, and have a real opportunity to make an impact from day one.
Key Responsibilities
- Own the day-to-day management and performance of third-party marketplace accounts.
- Work with the Head of Sales & Marketing to develop and execute strategies to drive revenue growth, improve margins, and expand product catalogues.
- Work closely with our ecommerce team to optimise product listings (titles, descriptions, images, keywords) to improve visibility and conversion rates.
- Coordinate pricing, promotions, and inventory, working cross-functionally to ensure we have a market-leading product offering.
- Monitor marketplace performance metrics (sales, traffic, conversion rates, and secondary KPI’s) to drive consistent channel growth.
- Ensure brand consistency and compliance with marketplace policies and standards.
- Take accountability for channel-level P&L, including revenue, costs, and profitability.
- Produce regular performance reports with actionable insights and recommendations.
- Use data to identify trends, opportunities, and risks across channels.
- Continuously test and optimise strategies to improve performance.
- Work closely with Commercial, Buying, and Marketing teams to ensure product availability and campaign alignment.
- Coordinate with creative teams for asset development tailored to each platform.
- Coordinate with Customer Service and Operations teams to ensure account health metrics are above expectations.
- Liaise with external partners, agencies, and marketplace account managers.
- Work with the Head of Sales & Marketing to develop a roadmap for channel growth, including new platform expansion and capability development.
- Identify and launch opportunities on new marketplaces or international platforms.
- Work with the wider commercial and buying teams to identify opportunities for new products or brands through our Dropship Vendor programme.
- Work with the Head of Sales & Marketing and wider marketing, and ecommerce team, to develop and implement a growth strategy for our Dropship Vendor programme.
- Stay up to date with marketplace and paid media trends, tools, and best practices.
- Identify opportunities for automation, efficiency, and scalability.
Skills & Experience
Essential
- Proven experience managing Amazon, eBay, or similar marketplace channels - circa 2 years.
- Strong hands-on experience with paid search platforms (Google Ads, Microsoft Ads).
- Commercially minded with a strong understanding of eCommerce metrics.
- Analytical mindset with proficiency in tools such as Google Analytics, Excel, or BI platforms.
- Excellent communication and stakeholder management skills.
Desirable
- Experience with Amazon Seller/Vendor Central and marketplace advertising tools.
- Familiarity with feed management tools and listing optimisation platforms.
- Knowledge of SEO and broader digital marketing channels.