Campina

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Originele vacaturetekst

B2C Commercial Account Manager eCommerce

Hoe ziet jouw rol eruit? - What will your job look like?

Main responsiblities

Account Manager

  • Develop & Manage strategic eCommerce partnerships (f.e. Plus, Bidfood, Sligro,);
  • Accelerate B2B eCommerce partnerships at other retailers (f.e. AH, Jumbo, Picnic);
  • Manage eCommerce B2B eCommerce budget and KPI’s (campaign turnover/ online share);
  • Launch new business models, set-up FrieslandCampina @OOH marketplace(s) (i.e. Foodl, Aliexpress);
  • Develop new partnerships in food delivery (i.e. HelloFresh, UberEats, Takeaway.com);
  • Category Strategy.

Translate the FC Category strategies to online strategies;

  • Develop and execute the online promotion/activation calendar for your customers;
  • Translate online Channel/Customer/Category specific data to actionable insights and plans;
  • Embed eCom in the full organization, drive OOH eCommerce strategy in other teams (trade/digital/marketing/sales/data insights);
  • Lead blurring strategy both internally and externally at major retailers (i.e. AH.nl, Jumbo.com);
  • Shopper Insights

Generate and be an expert on shopper data sources and how to generate insight from these sources;

  • Create the ideal online shopper journey per channel.

Requirements:

  • MSc degree (preferably in Business Management, Marketing Management or eCommerce);
  • 2+ years commercial experience including proven eCommerce or digital experience;
  • Strong analytical skills;
  • Proven influencing Skills;
  • Strong communication Skills (Dutch and English).

Teamdetails:

FrieslandCampina has defined eCommerce as a key strategic growth area. In Consumer Dairy NL the Online Business is already fully embedded via several strategic partnerships (e.g. Picnic/AH/Jumbo), Direct-to-Consumer initiatives and a Digital Marketing team. Together with the team you will make the difference within Digital Transformation, a key growth driver of FrieslandCampina. This is a key position in the company to become a future commercial leader.

Uren per week: Full-Time