Solliciteer op de website van de werkgever
Manage the Iris van Herpen digital platforms through devising and executing relevant social media strategies, coordinating content creation, publishing, community management, monitor, review and improve performance.
TASKS AND RESPONSIBILITIES:
Trends and Innovation:
Research and present new technological updates and content trends of relevant social media platforms. Staying on top of and sharing trends within the wider digital, art and fashion landscape. Propose new and innovative content and ways of publishing.
Work closely with stakeholders and PR & Comms Manager to devise social media and content strategy. Develop social media content calendar that is in line with both brand activities and relevant global events. Explore, define and implement paid-for social media promotions. Identify and perform outreach to relevant brand ambassadors and influencers. Ensure social media content is cohesive, timely and in consideration with website and newsletter content.
Defining cohesive tone of voice of social media platforms with PR & Comms Executive. Develop and roll out campaign-based, seasonal-led, product-based and brand-wide social media narratives.
Propose new ideas and innovative concepts for social media content. Creating and/or commissioning relevant written, graphic, photographic and moving content. Pen all copy for social media channels. Acquire rights and detail relevant credits for published assets. Basic editing, retouch and video editing of visual content.
Propose concept, manage production and logistics to execute photoshoots and videography shoots for social media campaigns. Pitch and execute seasonal collection social media campaign ideas. Develop and execute social media campaign ideas based on global art, fashion and cultural events.
Implement communications and social media strategy with the timely posting of all company social media channels including:
Instagram Feed and Stories
Facebook Feed and Stories
Collaborate closely with content creation teams to ensure assets are optimized for respective platforms and adhering to best practice. Efficient and reactive to post relevant posts during time-sensitive events such as fashion shows and immediately after VIP/celebrity red carpet dressing; red carpet appearances.
Nurture existing online relationships and seek new opportunities with fresh and relevant talent.
Reporting & Insights:
Understand different platform metrics present data to support objectives.Analyze and report social media performance through audience information, demographics and success of social media activity. Present learnings and propose changes to increase reach and engagement. Distribute monthly and biannual reports on social media performance.
Iris van Herpen is a Dutch fashion designer who is widely recognized as one of fashion’s most talented and forward-thinking creators who continuously pushes the boundaries of fashion design. Since her first show in 2007 van Herpen has been preoccupied with inventing new forms and methods of sartorial expression by combining the most traditional and the most radical materials and garment construction methods into her unique aesthetic vision.
Van Herpen is often hailed as a pioneer in utilizing 3D printing as a garment construction technique, and as an innovator who is comfortable with using technology as one of the guiding principles in her work because of its sculptural nature and unfamiliar form. The designer’s intent is to blend the past and the future into a distinct version of the present by fusing technology and traditional Couture craftsmanship.
Her singular vision combined with the complexity of her creations has made van Herpen a fixture on the Paris Haute Couture calendar, where she has shown since January 2011.
Van Herpen’s distinct aesthetic viewpoint made her dress many progressive musicians and actresses such as Björk, for whose video's and tours van Herpen has created several dresses, Cate Blanchett, Tilda Swinton, Cara Delvingne, Daphne Guinness, Miley Cyrus, Gwendoline Christie, Fan Bing Bing, Lady Gaga, Naomi Campbell, Solange Knowles, Natalia Vodianova and Grimes. Her special projects included dressing the actress Scarlett Johannson in the film “Lucy” and dressing Beyoncé for her “Mine” video. As a former ballet practicer herself, van Herpen also created costumes for the Paris Opera and the New York City Ballet, collaborating with the choreographer Benjamin Millepied and the Sasha Waltz dance company in Berlin.
Van Herpen’s work has been featured in various museum exhibitions, including a major retrospective that is touring the United States since 2015, beginning with a six-month long run at the High Museum of Art in Atlanta. Six of her dresses were acquired by the Metropolitan Museum of Art in New York and seven of her works were exhibited in its highly successful 2016 “Manus x Machina: Fashion in an Age of Technology” show. In addition to the above, van Herpen’s creations have been exhibited at the Victoria & Albert Museum in London, and the Cooper Hewitt museum in New York, and the Palais de Tokyo in Paris, among others.
Three solo books have been published on the designer’s work. “Iris van Herpen” by the Groninger Museum to accompany her first solo exhibit, “Iris van Herpen: Transforming Fashion” by the High Museum of Art to accompany the United States museum tour, and most recently “Iris van Herpen Backstage”. Van Herpen has received numerous awards since 2009. These include the Johannes Vermeer Award, state prize for the arts (2017), the ANDAM Grand Prix Award (2014) and the Grand Prize of the European commission – STARTS (2016).
Because of van Herpen’s interest in multidisciplinary approach to creation that goes beyond fashion, she has often collaborated with various artists such as Jolan van der Wiel and Neri Oxman and architects such as Philip Beesley and Benthem and Crouwel Architects. The designer’s interest in science and technology has led to ongoing conversations with CERN (The European Organization for Nuclear Research) and MIT (Massachusetts Institute of Technology).
Today, van Herpen continues to work within her Amsterdam studio, where new ideas are born, and where Haute Couture orders are meticulously crafted for her global clientele, each creation passing through the designer’s own hands.
Please provide portfolio/ professional social media work link with the application.
THE IDEAL CANDIDATE
SKILLS & COMPETENCIES:
Freelance of part-time