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Originele vacaturetekst

Director of Product - App Growth


Director of Product - App Growth (in Marketing)

Our Company

Established in 1996 in Amsterdam, has grown from a small Dutch start-up to the third largest ecommerce company in the world. is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of approximately $80 billion and revenues of $12.7 billion (2018). currently employs more than 17,000 employees in 214 offices in 70 countries worldwide.

With a mission to make it easier for everyone to experience the world, invests in digital technology that helps take the friction out of travel. connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The website and mobile apps are available in over 40 languages, offer more than 28,984,513 total reported listings, and cover 142,259 destinations in 229 countries worldwide. Each day, more than 1,550,000 room nights are reserved on its platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to price match. Via the customer experience team, customers can reach 24/7 for assistance and support in over 40 languages, any time of the day or night.

At, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organization.

When we use our Values to make decisions, we make a deliberate choice to focus on what is important. When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.

  • Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
  • Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
  • Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.
  • Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
  • Do the right thing. We get the right results the right way. For each other, our communities and the world around us.

Financial and Operational Highlights

On 7 November 2019, Booking Holdings announced total revenues for the 3rd quarter of 2019 were $5.0 billion, a 4% increase from the prior year (approximately 7% on a constant-currency basis). Net income in the 3rd quarter was $1.9 billion, an 8% increase versus the prior year. Leadership Team

Chief Executive Officer, Glenn Fogel

SVP, Chief Finance Officer, Marcela Martin

SVP, Chief Marketing Officer, Arjan Dijk

SVP, Head of Accommodations, Pepijn Rijvers

SVP, Chief Product Officer, David Vismans

SVP, General Counsel, Maria Barros

SVP, Commercial Operations & interim Chief People Officer, James Waters

For more information on the leadership biographies: please visit

Profile Director of Product - App Growth (in Marketing)

As envisions a future in which it will serve customers a one-stop solution for all travel-related needs, we are working towards offering a fully ‘connected trip’, in which every aspect of the travel experience can be planned and booked through our mobile app. The transition towards the ‘connected trip’ has already been in progress and as Director of Product responsible for App Growth, you will play a key role in delivering the connected trip.

As a Director of Product, you are responsible for leading a team of self steering teams who develop products and constantly innovate to delight our customers. We hire fiercely entrepreneurial product managers and empower them to innovate. You will impact our users on a daily basis and take our product to the next level.

As Director of Product for App Growth in Marketing, you will be working on all Product & Marketing activities to increase App Installs, App Onboarding, App Engagement on our owned and operated platforms. Your objective is to make Booking App the First Travel App in the World. You will also lead the measurement and tracking team as well as DS and Analytics. You will work closely with the App teams across the organisation to ensure alignment on strategic goals and objectives, and to ensure that we truly solve our customers’ problems through the App.

To help innovate our mobile app offering, that plays a pivotal role in our customer experience enhancement strategy aimed at helping our customers gain and experience more in each of their interaction with us, we are looking for an experienced product leader with extensive mobile app experience.

Using data and customer feedback, you will derive an understanding of the nuanced customer needs across various steps of the App Acquisition, Onboarding and Engagement journey.

Key Relationships:

Reports to: Ripsy Bandourian, VP for App

Key Responsibilities:

  • Be accountable for the end-to-end delivery of products within your portfolio, in three main areas: App acquisition, App onboarding and App engagement.
  • Work with product teams and engineering to drive continuous efficiency improvements.
  • Manage and develop a team of Product Managers.
  • Communicate with key stakeholders to keep them up to date and bought into the product development process.
  • You will contribute to the growth of through interviewing, onboarding, or other recruitment efforts.
  • Empower people to be their best at

Ideal Experience & Skills:

  • 10+ years of Product Leadership Experience with high traffic (100,000+ visitors per day), preferably E-commerce digital products.
  • Experience leading product teams of various size and scope (vision and metrics/objectives setting, ideation and implementation process, team alignment with business goals) and managing and coaching teams of senior product managers/product owners
  • Experience in bringing mobile products to market
  • Experience in App Product and App Marketing
  • Demonstrated ability to solve customer problems, coupled with super strong analytical skills and commercial and business sense
  • Experience working with multiple senior stakeholders (finance, team management, recruitment, external customers)
  • Proven experience on the management of teams delivering diverse mobile components


  • Able to function in a fast-moving entrepreneurial environment
  • Humble yet confident, with high self-awareness
  • A strategic thinker yet focused on execution; able to roll up the sleeves to get things done
  • Self-starter with high energy and drive; fast paced and results driven; forward thinking
  • Experimental, ready to learn and open to change
  • Keep the customer at the centre of everything you do
  • Data driven
  • Good cultural and organizational sensitivity
  • Committed to building a diverse, inclusive work environment


Leading Change

  • Publicly identifies needed changes or directions that need adjustment, challenges assumptions and norms.
  • The ability to “think big” and simultaneously understand and appreciate the details necessary to operationalize overarching strategies and goals; The ability to make sense of complex issues and ambiguous situations.
  • Challenges assumptions about “the way things are done”.
  • Communicates explicitly what must change, why changes are necessary, and possible outcomes and costs.
  • Adjusts communication style to the audience to help them understand and accept the change.
  • Encourages people to support and propose changes and ideas.

Building relationships, Collaborating and Influencing

  • Establishes relationships and enhances the levels of cooperation, collaboration, and trust that exist between people, interacting with others personally, competently, and effectively. Establishes relationships inside and outside of the organization. Fosters a culture that makes people feel valued and respected and leverages even difficult or tense circumstances to enhance relationships.
  • Negotiates with a genuine give-and-take approach, where both acts as true peers and decisions are shared.
  • Spends time identifying all stakeholders necessary and meets or connects with all of them, neglecting no one to shape a collective consensus.
  • Identifies opportunities to build relationships that will help others achieve their objectives and reaches out to those people or new people.

Driving Results

  • Responds resourcefully, flexibly, and positively when faced with new challenges and demands. Willingly and effectively deals with the stress and complexities of various situations. Moves forward productively under conditions of change or uncertainty
  • Demonstrates and fosters a sense of urgency, a “can-do” spirit, a sense of optimism, ownership, and strong commitment to achieving goals and organizational success. Demonstrates a strong sense of ownership and a commitment to achieving meaningful results.
  • Checks work of self and others against required quality standards.
  • Reviews performance and progress on a regular basis to ensure team is achieving results.
  • Tests to see if goals are sufficiently challenging and implements corrective action based on deviations.