Action Hoofdkantoor

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Originele vacaturetekst

Online Web Editor


(Fulltime 38h)

Are you an independent and pro-active person with optimization skills in online Marketing? And do you want to work for a successful international retailer? Action is currently in a very exciting phase with great digital growth!

Action is known as one of the most successful retailers worldwide. We achieved this through the revolutionary way in which we expand and continue to focus on our customers. Our (digital) marketing is all about understanding the motivation and needs of our customers and our desire to keep surprising them.

As an Online Web Editor you are responsible for building and optimizing the website ( and our Action App in order to increase ROPO (research online, purchase offline) performance. You drive the ROPO performance by building campaign and theme pages in the CMS and by optimizing the navigation. You build a linking structure on the website and app. As an Online Web Editor you work closely together with all other specialists in our Digital department.

Daily Activities

You build One-off and Always-on theme campaigns and pages, related on our marketing campaigns.
Together with our content team you make sure all visual & written content for the new pages are in place. You optimize the pages by adding metadata & re-directs


  • To maintain and optimize our online merchandising you take Action to increase our conversion rate. Action’s that belong to your responsibility:
  • Improving product feed, navigation, ranking, filtering and highlighting
  • Improving synonyms, redirects, and cross-selling
  • Setting up and analyzing A/B tests along with UX designer, Web Analyst, SEO specialist and CRO specialist.
  • Create personalized content and pages based on customer segmentation provided by CX & Loyalty specialists
  • Closely collaborate with the Web/App Merchandiser to continuously improve the Action domain
Who are you

For our growing team in Zwaagdijk-Oost we are looking for a passionate Online Web Editor. Our goal is to get as many people as possible to the Action stores by offering great content and perfect campaign translations to our website and app.

We are looking for someone with a strong digital focus and not afraid to think out of the box. Someone who is structured, independent, pro-active in his or her way of working. In addition, we are looking for a real team player with the right enthusiasm and attitude!


  • Completed HBO degree in marketing, business management, economics, or similar
  • 2+ years of experience in online editing
  • Experience with CMS preferred
  • Strong in written and verbal communication in Dutch and English
What we offer you

We open stores every week at home and abroad. The rapid growth makes Action a successful organization with a rapid development. It is expected that the department will expand further, so that there are plenty of opportunities for growth. In addition, the expansion of Action brings challenges in the online field. With an enterprising and proactive attitude you can contribute to the further professionalization of our digital marketing department and further develop you as a content specialist.


  • Market-based salary based on a 38-hour working week
  • A laptop and a telephone
  • Pension
  • 15% staff discount on your purchases from Action

For more information about the application procedure, please contact our Recruiter Jorieke Hogeland via 06-19356529. You can only apply via the online application form!