Philips

Helaas, deze vacature is niet langer actief

Originele vacaturetekst

Senior Digital Marketer

Back to searchPrevious jobNext jobJob TitleSenior Digital MarketerJob Description

In this role, you have the opportunity to

dive into the wonderful, multifaceted world of health technology and innovation. Philips is an innovation and technology company at heart, building on a strong heritage and working with the best and brightest to define the future of healthcare.

We are seeking a strong and solid digital marketing manager who wants to make a difference by driving the online performance of our internal and external channels and prove the effectiveness of our campaigns throughout the entire marketing funnel, and bring these to the next level. You will work on topics like AI, Industry 4.0, Circular Economy and IoT in Healthcare.

Of course, you know how to generate and ‘read’ analytics from our main channels and tools (e.g. SharePoint, Google & Adobe Analytics, Google Ads, LinkedIn, Yammer, marketing automation, SEO tooling), but it is your expertise to transform these insights into actionable improvements with demonstrable results to improve the digital performance throughout the entire marketing funnel.

In this new role, you have the possibility to work on strategic level as well as bringing your own ideas to life together with your Marketing & Digital colleagues and our agencies.

You are responsible for

  • Driving the effectiveness & efficiency of all our internal and external marketing activities throughout the marketing funnel and bring it to the next level
  • Initiative, develop and drive digital improvement plans, including the eagerness to bring plans into practice and accelerate our effectiveness – within budget, time, quality
  • Contribute towards developing & implementing an integrated data-driven marketing strategy over the full marketing funnel – with clear dashboards to prove performance
  • SEO research, monitoring and advice for both new and existing innovative B2B, high-tech and medical propositions to build, keep and strengthen Google rankings on relevant keywords
  • Digital lead generation and nurturing for external medical and high-tech customers with clear monthly targets
  • Proactively reporting on the performance of marketing campaigns and activities towards internal stakeholders on peer and MT level – providing insights in customer behavior and translate these into actionable improvements with demonstrable results

You are a part of

The Marketing & Digital Team of Philips Innovation Services. Our team consist of six passionate and driven marketing, communications and digital professionals and is responsible for positioning our organization in such way that:

  • Our people are engaged by our mission to drive engineering excellence and feel empowered to share this in an effective and efficient way
  • Our (potential) partners and external medical or high-tech customers are convinced of our value to them and their customers

Philips Innovation Services is part of the Innovation & Strategy function within Philips. The position is based in Eindhoven, at the High Tech Campus.

To succeed in this role, you should have the following skills and experience

  • 7+ years relevant experience in B2B Digital Marketing
  • Preferably worked in a technical (service) industry before
  • University degree; marketing major is a plus
  • High-tech and innovation affinity
  • Ability to create alignment on a strategic level
  • Execute strategy with a hands-on, ‘can do’ mentality
  • Proven experience with various digital marketing tools (e.g. SEO, marketing automation, paid advertising on Google and LinkedIn, Google or Adobe Analytics)
  • Experienced with effective outsourcing of various tasks to suppliers
  • Excellent project management skills: successfully manage multiple projects/tasks through to completion
  • Experience within Philips is a plus
  • Agency experience is a plus

In return, we offer you

A challenging and dynamic assignment in an organization that continuously strives to develop its talent. You will contribute to our mission to improve people’s lives around the globe through meaningful innovation. We welcome you to a challenging, innovative environment with great opportunities for you to explore. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Contact

If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it.

If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to careersite@philips.com.
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

Back to searchPrevious jobNext jobEmbrace the unexpected

Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did.

Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team.

We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally.

Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

Uren per week: Full time