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Originele vacaturetekst

Omnichannel Trade Marketer UFS NL

Trade marketeer – Unilever Food Solutions Netherlands

A better business. A better world. A better you

LOCATION: Hofplein, Rotterdam, the Netherlands

WORKING HOURS: Fulltime, open for flexible working hours

Salary indication: 44-50 K gross depending on background and experience.

Are you a passionate marketeer who loves collaboration with customers and transform data & insights into great execution? Then join our team now!


Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Knorr, Dove, Hellmann's, Lipton, Wall’s, PG Tips, Ben & Jerry's, Marmite, Unox, Magnum and The Vegetarian Butcher.

Unilever Food Solutions (UFS) is the foodservice division of Unilever. We work across the world to Support, Inspire and Progress our customers - mostly Chefs - and employees.​ We innovate and leverage Unilever’s brands to increasingly support and inspire Chefs to be able to tackle the challenges of today, and consequently to progress in what they do. We spearhead digital innovation with services to support Chefs such as UFS Academy, #FairKitchens and 24/7 engagement. ​

Guided by data-driven trends and insights, we work on building perfect experiences for key customer groups such as independent restaurants, chains and institutions (e.g., carehomes); and in key channels such as distributers, e-commerce and delivery supported by digital tools and technologies. ​As entrepreneurs with a love for food, we are bold, inspired, and diverse as we run towards the digital future.


Our UFS The Netherlands team is set up in an agile organization in which teams work closely together. Together we support several key customer groups, the so-called operators. Our digital ecosystem is vital for a great operator experience and to drive integrated demand both online and offline. Our marketing team consists of passionate marketers that manage and develop great portfolio initiatives and drive effective campaigns across trade, operators and channels.


As a trade marketeer you will be the expert in marketing collaborations with trade partners, spanning different areas. You will be responsible to drive effective omnichannel marketing campaigns using partner touchpoints, maximizing sales conversion while prioritizing digital touchpoints. In addition, you will drive the eCommerce strategy as per MCO’s plan and ensure maximum exposure and conversion of the UFS portfolio across channels. You will also accelerate category management for both internal and external stakeholders, by execution of multiyear category plans based on data and insights.


  • You collaborate closely with our trade partners (like Sligro, Bidfood, Makro, Hanos, …) to understand their needs and maximize strategic growth opportunities for UFS.
  • You craft relevant, need-based marketing campaigns by identifying growth opportunities through data and insights, beneficial to both UFS and its Trade Partners.
  • You create compelling content by partnering with the brand and marketing teams.
  • You maximize the growth potential of the UFS portfolio at the trade by creating insightful, relevant trade stories for innovations & renovations.
  • You drive the eCommerce strategy and operations through Perfect Store Online and an increased emphasize on availability and findability on 3rd party platforms.
  • You define eCommerce content needs and implements content warehousing and flows to 3rd party web shops and others compatible with industry standards.
  • You lead category management by utilizing available resources, data and insights to craft long term category reviews and plans.
  • You empower both internal and external customers with relevant category information, to allow UFS to win with Trade Partners and end users.


  • You have 2-3 years of working experience in Omnichannel Trade Marketing or category management in FMCG
  • Strategy into action: You are able to build value propositions to assist Trade Partners in generating growth and value to their business, whilst simultaneously driving reach and penetration for UFS.
  • You have a good understanding of different shopping missions, operator lifecycle, buying journeys, local RTM channel landscapes and understanding of their touchpoints.
  • Business acumen: you have experience in generating insights with 3rd party transactional and behavioral data.
  • You have the ability to dig deep into new opportunities and autonomously create value in previously undiscovered areas through optimizing the process to reach that opportunity.
  • You have a natural eagerness to truly understand the pains and gains of your target audience. Understand how they think and act, focusing on Trade Partners primarily.
  • You have a good understanding of 7 Omnichannel Assets (7OA) and why it is important and can improve Perfect Store online scores with better 7OA implementation.
  • You have advanced joint omnichannel campaign calendar planning skills with Trade Partners. Ability to properly analyze the results of campaigns and optimize them accordingly.
  • Fluency in both Dutch & English (MANDATORY)
  • Desirable; passion for food & knowledge of food services industry and consumers


Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

  • Attractive total remuneration package; excellent company pension, bonus, share scheme.
  • Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
  • Plenty of company-paid holidays to further ensure your work-life balance is maintained.
  • We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
  • At the moment, we work from home. We will ensure you are well equipped for this. Once back to work, you can enjoy our tasty canteen with prepped food and own products.
  • Informal culture and being the first one trying our new products.
  • My Fitness Plan (reduction on your Fitness Subscription).
  • Green Mobility Policy.


Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you!

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

NOTE: Deadline for applying is at 23.59 the day before the Job Posting End Date.


Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Type vacature:


  • Er is geen minimale opleiding vereist

Wat wij bieden

Parttime - Fultime