(Senior) Product Marketing Manager

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The Product Marketing Manager is the critical facilitator of market and product knowledge within Backbase, enabling buyers and sellers with effective and insightful marketing.

This role owns go-to-market strategies and helps to define compelling features/benefits backed by competitive insights, customer centricity, and market trends. Responsibilities include being the marketing business partner for a product portfolio, generating and amplifying customer insights, and facilitating modern GTM tactics and strategies that make our customer-facing teams successful.

You will be part of a fast-moving, cross-functional team which closely collaborates with Product Management, Sales Enablement, Sales and Marketing in all the go-to-markets that you and your team prepare. Day-to-day, you’ll be working closely with different teams within the company to share the insights you collected and turn them into impactful deliverables.

In everything you do, you have an obsession for your audience, you have a strong design angle and eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn’t. Last not but not least, you are able to balance the strategic and the tactical, to keep up with the fast moving pace of Backbase while investing in building longer term impact.

  • You have 3+ years of experience in B2B software product- or performance marketing required;
  • You have experience in Banking, payments, tech or SaaS experience is a requirement. However, a can-do mentality is of more importance than many years of experience;
  • You are a street smart and digital savvy. Proven to be able to do more with less. Do-it-yourself mentality. A true team player, hands-on and self-motivated, able to drive progress and hit deadlines;
  • You feel comfortable with working in a fast-growing company within a fast-moving market. Not afraid to challenge yourself and dealing well with change;
  • You are creative and design-minded. You have a passion for design and showcase this actively by optimising your deliverables for show-time. This means you polish your deliverables until they’re an absolute WOW. You’re detail-oriented and easily push deliverables from good from great;
  • You have solid experience with both technical and commercial product communications
  • You have a Mastered in IT, Business or Marketing;
  • You are a strategic thinker, able to balance mid-term vision with short-term practical steps, tactics and goals;
  • You have the ability to grasp complex, technical subjects and make them easy to understand;
  • You are fluent in English in speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others;
  • You have strong project management skills and the ability to act decisively. Comfortable working across time zones and multiple cultures;
  • You have the courage to learn and to share your learning process with us.
fulltime, parttime
Type vacature:


  • GTM Strategies – Collaborate with Sales & Marketing, Strategy and Product Management to build impactful go-to-market approaches, leveraging market insights and research to make our positioning highly differentiating;

  • Buyer and Seller Collateral – Collaborate with Strategy, Sales and Product Management to deeply understand our software and services propositions and translate them into impactful communication content for internal and external usage. You’re a content production powerhouse when it comes to creating any type of collateral and love making fast-paced progress;

  • Content Creation – Write and create compelling, beautiful collateral, white-papers, brochures and data sheets, ROI calculators, blog posts, case studies and other special purpose content and video;

  • Project/Program Management – Drive and coordinate global launch calendars, ensuring alignment with the product roadmap and marketing roadmap. Hold global status meetings and meet with individual teams to provide status updates and to close any feedback loops.



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    Fulltime - Parttime
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