UX Copy Manager - Marketing

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Job Description

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we make it easier for everyone to experience the world.

We’re looking for a UX Copy Manager to join Strategic Content in Marketing. As UX Copy Manager you will be Marketing’s subject matter expert on UX writing – ensuring we always strike the right balance between user needs, business goals and technical capabilities.

UX Copywriters in Marketing are embedded in product teams and work alongside designers, developers, researchers, and product managers. They collaborate closely together, and with creative copywriters, to deliver a seamless digital experience for our customers through inspirational storytelling that builds trust and engagement with our brand and enhances the platform experience for all of our users.

UX Copy Managers are strong leaders who are deeply committed to the discipline of management and the career development of others. Their primary focus is on empowering their direct reports to do their best work rather than doing

practical copy work as individual contributors. They have a clear grasp of copy priorities and work to effectively balance those alongside the needs of their direct reports, ensuring a shared understanding of expectations and minimizing surprises.


Management & Leadership

  • Manages a team of employees; including their performance, progression, owns workability cases
  • Ensures the development of individuals within the organization. Coaches and mentors individual copywriters to improve craft, deliverables, communication, and career advancement; evaluates and elevates individuals’ process and craft through critique, review, or other measurable steps
  • Identifies headcount needs for copywriters aligned to track or business objectives; works with HR and Central Design in order to recruit and interview candidates
  • Works with individuals and groups to define clear and measurable day-to-day working goals, aligned with business and stakeholder needs
  • Helps reports prioritize work on product- and community-focused initiatives and projects; guides the definition of team distribution to capitalize on their reports’ strengths and ensure focus is maintained
  • Demonstrates experience managing stakeholders, processes, business priorities and projects, as well as the ability to influence and guide individuals
  • Networks across multiple teams, tracks and disciplines to achieve objectives, proactively builds productive relationships across teams


  • Acts as a subject matter expert on copywriting and copy and translations systems and tooling, as well as their product area or business topic; understands the right balance between quality and velocity
  • Advances reports’ understanding and application of user-centered strategy and techniques to enable and advance quality copy outcomes; leads by example through practical copywriting work when necessary
  • Encourages and enables their direct reports in facilitating workshops, sprints, critiques, reviews, or other collaborative processes across teams or tracks in order to engage direct reports, peers, and key stakeholders to provide continual direction for copy
  • Develops and drives improvement or implementation plans to relevant copy and translation systems and guidelines; Works with design and copy leadership, as well as others to ensure product, craft, quality, and accessibility standards and requirements are applied across their reports’ tracks, teams and products
  • Demonstrates awareness of current and upcoming trends in market, technology and UX writing; Shares this knowledge widely and encourages others to learn

Commercial Awareness & Communication

  • Acts as a consistent advocate for end user needs and perspectives in product area discussions, reviews, and critiques
  • Guides team members in appropriate ways to validate hypotheses through user-testing, quantitative and qualitative methods and help them understand appropriate strengths and weaknesses of each method; Collaborates to ensure cooperation for projects and initiatives;
  • Demonstrates fluent understanding of track or area's business models and strategies; Actively contributes to strategy through collaboration with other track leadership and managers
  • Champions an advanced understanding of Booking’s brand and design standards, systems, and guidelines; Reviews and guides teams and individuals to meet them or continue to develop them, ensuring adherence and consistency
  • Actively engages with other managers and departments in order to improve management processes, contribute to overall performance evaluation and improvement

fulltime, parttime
Type vacature:


  • Er is geen minimale opleiding vereist

Wat wij bieden

Parttime - Fulltime
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