Johnson & Johnson

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Originele vacaturetekst

Brand Manager Prostate Cancer Netherlands

Job Description

TheBrand Manager Prostate cancer Netherlands develops and executes the Janssen-Cilag Benelux marketing communication-strategy in a close collaboration with the cluster value team (CVT) .

The Brand Manager is a marketing position within the Business Unit. The Brand Manager has a direct reporting line to the Senior Brand Manager

Tasks and responsibilities

Key Result Area: Brand Strategy

  • Contributes to the brand strategy in MTP and BP (market insights, forecasting, messaging, product life cycle mgt).
  • Responsible for the Brand/Marketing strategy in alignment with EMEA IBVT strategy.
  • Strong sense for Financial & Business Acumen (budgeting, monitoring KPIs).
  • Maximizes sales & profit of Brand.
  • Gathers insights on current and future needs (market research, internal dashboards, external stakeholders).
  • Clear view on the current & future competitive landscape in order to create a differentiated brand strategy.
  • Leads the tactical plan development (alignment with all relevant stakeholders).
  • Responsible for the (digital) Customer Journey (CIE, segmentation & positioning).
  • Has an excellent product and therapeutic disease knowledge.
  • Builds Value Projects (in collaboration with all relevant stakeholders).

Key Result Area: Brand Execution

  • Designing and developing the marketing omnichannel mix – positive CIE index.
  • A flawless execution of the tactical plan and tracking.
  • Develop marketing materials in alignment with legal, regulatory & compliance requirements.
  • Instruct and coach the MCC, PMO specialist.
  • Develops differentiated brand messages vs competition.
  • Executes Value Projects (in collaboration with all relevant stakeholders).

Key Result Area: Stakeholder management

  • The BM knows the customer landscape (incl. HCP’s changing hospital environment), the key stakeholders and how to address them.
  • Has a strong in/outside network.
  • Leads MMS meeting and coordinates cross functional activities.
  • The BM communicates a vision for the brand that inspires both internal and external stakeholders.
  • Takes integrity-credo based actions regarding patients, collaboration, teamwork, sense of urgency, results driven and people development.
  • External Environment Scanning and KOL-Networking.
  • Pro-active interaction with Sales Force, including presence in the field, at Customer Facing meetings and Congresses.
  • Input in EMEA PM group: Representing Benelux interests in Functional Marketing Network- Shape materials at the EMEA level to local needs.

The Brand Manager must meet the following:

  • Job requirements:
    • Completed Bachelor's or master's degree program.
    • At least 4 years working experience as project manager/product manager inside or outside pharma with demonstrably very good results;
    • Work experience in a sales function (preferable);
    • Familiarity with the target group (preferable)
  • Needed competences:
    • Entrepreneurship: identifies business opportunities in the market and takes advantage of them;
    • Planning and organizing: Determines effectively objectives and priorities to identify the time, actions and resources needed in order to attain stated goals;
    • Market orientation: Demonstrates being well informed with respect to relevant developments within the market. Is able to translate all that into the marketing communication strategy;
    • Judgment: makes realistic judgments based on the available information;
    • Leadership: Leads formal and informal within the matrix; to direct and to guide others, to adjust his/her style when needed or relevant;
    • Client orientation (external): Explores the client needs and decides/acts accordingly. Anticipates future needs. Client satisfaction is priority nr 1.;
    • Result orientation: Wants to achieve results, to realize targets. Willing to act when being confronted with setbacks.
  • Other qualities:
    • Enthusiastic, driven and dynamic
    • Modern and innovative
    • Able to handle complex and multi-faceted tasks
    • Strong networker, strong social skills
    • Team Player
    • Excellent communication skills
    • Speaking and writing in English language
Primary Location
Netherlands-North Brabant-Tilburg-
Janssen-Cilag Netherlands (8345)
Job Function
Requisition ID
Type vacature:


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