Hunkemöller is a much loved, social & inclusive brand and this has been rewarded by being voted by our Shero's as No 1 lingerie brand in Germany, the Netherlands, Belgium, France and Spain. Our vision is to make Hunkemöller the first choice for women in Europe with our whole focus being on designing our vision and strategy around our Shero. Building a brand that is truly social is a key part of our current and future strategy. We fully embrace social media when engaging with our Shero, our Marketing team is here the key driver.
As Senior Social Media Coordinator will support the team with the following:
Define, develop and drive the global paid social media strategy across different channels
Responsible of managing and forecasting the yearly social and media budget ensuring its optimal allocation per channel and KPI achievement
Manage agencies and external parties (Google, tik tok, FB, etc)
Manage the execution of social media strategies, and the planning and execution of successful social media campaigns. Oversee day-to-day execution of campaigns and ensure brand consistency in content, copy, tone of voice and relevancy, to drive the social media KPIs
Grow and expand Hunkemoller social media presence into new social media platforms; increase presence on existing platforms including but not limited to Facebook, TikTok, Twitter, and Instagram. Create actionable plans to both grow and maintain followers through key social media platforms
Ensure progress on all platforms by using relevant analytical tools such as Google Analytics and others.
Oversee the creating and implementation of the monthly editorial calendar which includes monthly KPIs objectives and key initiatives
Keep up with the latest trends on social media and within the influencer community
Define social media KPIs and ensure that those are met each financial period
Collaborate closely with our creative, PR, buying and merchandising teams for rapid and seamless execution
Manage the paid media team on planning and executing the paid social media campaigns
champion a culture of testing and experiments within the team and lead them towards reaching KPIs
lead and drive the external agencies towards the best marketing mix investment
shape processes and optimize them within budget and P&L.
Our ideal candidate possesses the following skills:
Truly understand numbers and the meaning behind them and capable of reading and understanding the mechanism of a P&L.
A natural born leader with great communication skills and experience in building and managing outcome-focused teams
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
Proven track record of successfully executing online marketing strategies and in growing social media channels
Good knowledge about the social media landscape (especially Facebook and Instagram; Others are a pre) and expertise in managing and growing social media platforms
Ability to analyze and advise on creative content ideas
Ability to grasp future trends in digital technologies and act proactively
Excellent communication, writing and language skills; fluent in English (other languages are pre)
Multitasking, able to handle stress and strong analytical skills (experience with Google Analytics and Business Manager are required)
Commercially and creatively minded
Process driven and demonstrate an ability to deliver in a timely manor
Energetic, enthusiastic, proactive and driven
Bachelor, HBO or Masters degree in (online) marketing/communications
5+ years of social media management
Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2021, which underlines our people initiatives and achievements.
Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!
Apply now with your CV (in English) and include a link to your social media channels. In case you want to share some (growth) success stories of social media channels in a portfolio or your CV, most welcome.
For this role, we're not looking to work with external agencies.