Global Channel Category Development Manager, Home Care
Work Level: 2A
Location: 100VE, London, UK
Weena 455, Rotterdam, The Netherlands
Purpose of this role is; to ensure joint category value creation with our retailer partners across the world, to lead the landing of Home Care’s vision -“Clean Future”- with Customer Development teams internally, and with our Retailers externally, and to ensure that Unilever Home Care products are unmissable across the shopper’s “omni-channel” path to purchase.
Reporting to Senior Global HC Channel Category Development Manager, You will be responsible for the following ;
Customer Facing Category Strategies with Clean Future at the heart: As the HC CCD Manager, you will collaborate with Global CMI and Category teams to create/refresh category value drivers and with that, build/refresh the Global Customer Facing Category Strategies (CFCS) for Home Care. You will collaborate with key markets markets to ensure the CFCS is localized and translated into unbiased trade stories which would give Unilever a competitive edge in customer relationships in delivering a holistic, objective, and an external point of view on how to grow the category.
Omni-Channel Brand Execution: Shopper’s path to purchase is changing and fragmenting and we are not promoting our brands with the tools which were designed for a rather linear path to purchase. You will collaborate with 1-2 key markets to develop the next generation (omni-channel) shopper marketing tools and assets, execute and repeat the proven success with other key markets.
Capabaility Building: You will create, organize and run capability building sessions. That will include; CD Trainings to Marketing Teams, CCD Learnings, Clean Future Capability Building.
Communities of Practice: Best practice sharing through global or regional communities (Home Care CCD) is key to help markets further develop their executional capabilities. Hence, you will need to find the right tools, forum and frequency for markets to share ideas and practices.
Selling with Purpose : You will work with the global Category teams to understand Unilever Home Care category and brand purposes and ensure they are reflected in our selling to retailers and shoppers.
Knowledge based selling, You will work with Global CTI and R&D teams to ensure that demonstrative assets revealing our products’ performance against the market, are integrated in our trade stories for key innovations and the CFCS.
ALL ABOUT YOU
EXPERIENCE YOU SHOULD HAVE
Please apply online and add your PDP if possible. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.
By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.
Should you require additional information, please contact Recruiter Kelly on Kelly.Bishop@unilever.com
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