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Market Science & Innovation – Program Manager

Market Science & Innovation – Program Manager

Microsoft Advertising is the economic engine driving monetization of search, content & apps across Microsoft and strategic partners. The Market Science & Innovation team is expanding and becoming the data science center of excellence within the Bing Ads Business Team. We use data science, machine learning and Artificial Intelligence to build models and product that help our sales and marketing teams optimize their activities to drive short-term and long-term business growth.

We are looking for a motivated, Program Manager to work with our team of Data Scientists to define, develop and deliver high impact projects such as advertiser taxonomy, forecasting, seasonality, potential and engagement modeling. The Program Manager is responsible for ensuring all projects have detailed problems statements and use cases with clear success criteria and metrics.As part Product Manager and part Data Scientist, youwork with diverse teams across MSA to identify opportunities to leverage the team’s expertise and models to deliver business insights regarding the state of demand within our marketplace and guide sales and marketing initiatives.

This role focuses on driving the data and modeling strategy for our scale SMB acquisition and retention programs. As PM you will use your data skills and business acumen to identify and develop both internal and external signals that enable us to identify, size and execute against this large opportunity. Specific projectsyou will work on include the following: opportunity scoring models, segmentation models to inform product experiences and acquisition strategies, as well as lead profiling and scoring models. Your success in this role will be measured by your ability to help our sales and marketing teams grow our SMB community of advertisers.


  • Lead data strategy and model development for our SMB Customer Data Platform customer/lead profiling and opportunity scoring
  • Work closely with business stakeholders to understand business requirements
  • Translate business requirements into concrete use cases with measurable outcomes
  • Partner with data scientists throughout the EDA and feature development process
  • Work with team Data Scientists to ensure model outputs satisfy use cases and business objectives
  • Develop project timelines that align with key business needs and ensure timely delivery of data science team’soutputs
  • Track model performance and work with data scientists to identify performance improvements
  • Conduct periodic reviews with business stakeholders on data science model performance and roadmap


  • BA/BS degree in a quantitative discipline (eg. Computer science, statistics, economics, operations research) or equivalent practical experience
  • Direct experience defining and managing data science projects within a data science team
  • 3+ years building, or managing online products, as well as work experience in data analysis.
  • Demonstrated problem solving and analytical background. Experience with articulating business problems, developing/validating hypothesis, and translating analysis results into actionable business recommendations
  • Experience using SQL to extract and manipulate large datasets, or with other programming languages such as Python or R
  • Experience presenting analysis findings and recommendations at multiple levels of stakeholders. Strong verbal and written communication skills
  • Ability to influence at all levels and work effectively across teams and geographies
  • Growth-hacking mentality to find a way and make an impact on the business

Preferred Qualifications:

  • Advanced degree in computer Science / engineering or related areas
  • Experience working in online industry and sales/marketing organization preferred
  • Experience building platform monitoring systems
  • Good understanding of online analysis and experimentation methodologies
  • Working knowledge of the online advertising space


Type vacature:


  • Er is geen minimale opleiding vereist

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