Signify

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Originele vacaturetekst

Digital Marketing & eCommerce Manager “Expand”


Your responsibilities & requirements

We’re looking for a Hue Direct to Consumer Product Owner / Digital Leader to join the Hue Connected business in the Netherlands.

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As the Hue Direct to Consumer (D2C) Product Owner / Digital Leader you’ll be responsible for delivering the best-in-class consumer experience Philips-hue.com in terms of user experience, personalized marketing, pre-and post-sales care, and shopping experience leading to higher direct to consumer sales (new and repeat purchases) and even higher levels of brand loyalty.

You'll be part of the "Expand" agile team. More specifically , you are responsible for the steady activation of the best existing user to philips-hue.com or in-app purchase

You achieve that by working with CRO builders, Journey and Campaign builders.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What you’ll do
  • You’ll lead your agile digital squad in the D2C program towards success in ecommerce and digitalization of Philips-hue.com

  • You’ll have commercial target responsibility for delivering on the Agile team specific objectives and KPIs

  • You’ll will ensure together with the digital experts that the digital marketing programs and campaigns (initiatives) are executed

  • You’ll, together with the Scrum Lead, translate the commercial and operational strategy of your squad into clear objectives and feed into the Program Increment Planning Process; you’ll also own and manage the product backlog and resource management.

  • You’ll work with the channel leads, campaign and journey builders within the agile team to deliver required objectives for the relevant consumer journeys and touchpoints

  • You’ll work with the e-Commerce Manager to align commercial offers, initiatives and communications along the consumer journey

Your qualifications
  • You’ve a B.SC in digital marketing or equivalent.

  • You've significant experience in CRM Management and affinity with the use of data to find new opportunities with existing customers.

  • You’re an expert in translating Business Strategy into digital marketing needs.

  • You have a solid understanding of the multiple aspects of email marketing (CRO,SRO, Email/App campaigns), Ecommerce.

  • You’re an expert in delivering the best user experience for digital touchpoints

  • You’re self-motivated with great communication skills and a team player spirit

  • You’ve a strong growth and continuous improvement mindset

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!

Who we are

Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world. We’re operating in 74 countries with 32,000 people worldwide.

Dienstverband:
fulltime, parttime

Vaardigheden

  • Er is geen minimale opleiding vereist

Wat wij bieden

Contract:
Parttime-Fulltime