In this role, you have the opportunity to
Be responsible for the integral direct to business (D2B) execution, as well as the activations for the B2B business within the overall customer engagement in the market. You will execute successful campaigns, using data to drive insight into category performance, make commercial recommendations and implement continuous improvement.
The position is based in Amsterdam, The Netherlands.
You are responsible for:
D2B store digital activation planning and execution of global and local campaigns in alignment with a 24 months marketing plan
Supporting all local D2B teams within Europe with identification of content from online store for customer catalogues and merchandizing.
Coordinating and managing relevant change requests.
In-store content optimization in relation to service, product and campaign level.
Driving sales performance of the D2B and turning insights into actions to further improve our D2B business.
In collaboration with Insights & Analytics, analyzing data and proposals for improvement of the customer decision journey, conversion and basket value.
Supporting to D2B Store Manager EU7 in creation of the marketing plan, taking into consideration all digital touchpoints along the CDJ of D2B customers
Executing the Marketing Plan and driving new customers/revenue efforts to ensure timely funnel and opportunity conversion towards Philips Stores and Portals
Together with D2B Store manager, you will be responsible to Portfolio and stock management which requires guiding the phasing of products and campaign forecasting for online store, ensuring execution in all local D2B teams within Europe
Working closely with the customer engagement team to understand the voice of the customer/NPS and prioritize and support on key improvements needed on the store.
Aligning with BMM on wider EU7 activation plan strategy
You are part of:
The EU KAM and Sales Platform organization in the new Europe market Domestic Appliances Central Virtual Team. This team will be responsible for the transformation and innovating in the Business Marketing & Sales for business Domestic Appliances. The team consists of a D2B Platform Manager, an D2B Activation Manager and 7 local D2B managers.
To succeed in this role, you should have the following skills and experience:
University degree (Master degree)
> 3 years of experience with the proven track of record in in Digital Marketing / Analytics / Campaigns
In house digital marketing/ digital campaign / digital analytics team
Ability to drive complex change by persuading stakeholders (ideally through matrix organizations) and end-to-end digital experience with a feel for IT & Marketing.
Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
Strong abilities to demonstrates the following competencies:
Plans & Aligns
In return, we offer you
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.
Why should you join Domestic Appliances?
Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.
In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.
In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.