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Go to Market Distributor Markets Lead Tea Division (Project Role)

Job Title: Go to Market Distributor Markets Lead Tea Division (Project Role)

WorkLocation: Netherlands/UK or other EU location

Job Type: Fulltime

Limited travelmay be required. Now banned due to CV19 restrictions

About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.  

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value. 

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers. 

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company. 


The Distributor Market SME will be part of the overall Tea Company Go to Market workstream and will be responsible to work with the regional teams and Tea Export Company team to ensure the new Tea Company successfully transitions markets to TeaCo selected distributors during the 15 month transitional period after Day 1 (July 1st).

YourKey Tasks:

  • Drive delivery of the detailed design & identification of critical areas for Distributor Markets and develop the road map to transition 54 markets from Unilever managed markets to a distributor led model

  • Drive detailed establishment plan for the distributor markets and guide the regional Distributor Managers throughout the whole process to ensure a smooth transition that will focus on people, customer contracts, processes, systems & assets

  • Work with hiring managers to ensure on time recruitment and enable knowledge transfer for new TeaCo CD hires and engage with local market leadership to ensure that appropriate trainings are in place

  • Work with change management team to define key impacts of the changes that will be implemented for Day 1 and the TSA period and what it means for CD people in the markets (e.g. changes to roles, capabilities, ways of working, behaviours, handoffs etc)

  • Design and deliver the approach for account transition and customer contract transfers to the distributors

  • Work with the comms team and rest of the GTM team to deliver a solid communication plan for the trade with clear milestones for the transition to the appointed distributor

  • Work on relevant end state design processes and implementation (e.g. S&OP, IBP)

  • Oversee the set up of distributor markets onto the Tea Export Company (cross-functionally, including e.g. Supply Chain and O2C) and ensure a smooth go live

  • Lead development of contingency and risk mitigation plans

Stakeholder Management and key interfaces

  • The role reports to the Tea Co GTM lead and will be supported by the Project Management team and external consultants that are involved in the project

  • Works with Tea Co regional Distributor Managers, rest of Project Blossom (establishment) and Puccini (separation) functional leads & teams, Global Tea marketing & channel team as well as with the external consultant agencies that are involved in the project

Skills and Experience

  • WL2C with a strong track delivery record and at least 10 years of Unilever experience in various sales roles (e.g. Customer / Distributor management, Trade marketing, CCD)

  • Local experience is essential – Global experience is a strong plus

  • Change management skills and proven record of leading business transformational agenda

  • This is a very dynamic and fast paced project and requires high adaptability

  • Experience from other transactions: desired

  • Start date: immediate

  • Role is based in NL or UK however due to current situation, it can also be done from home country

Who we are looking for

Someone with confidence and fearlessness to take decisions, exercise autonomy and have a strong bias for action.   

  • A strong sense of ownership and accountability

  • Strong analytical & financial skills

  • High level of resilience and problem solving.

  • Ability to perform under pressure.

  • Agility to thrive in a VUCA world

  • Able to work in ambiguity and

  • High level of adaptability and flexibility to drive change

  • Ability to work in ambiguity

  • Transparency and openness


Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.  

Type vacature:


  • Er is geen minimale opleiding vereist

Wat wij bieden

Parttime - Fultime