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Originele vacaturetekst

Senior Media Relations Manager for Domestic Appliances

Job Description

In this role, you have the opportunity to:

increase and coordinate awareness for Philips Domestic Appliances’ products and innovations with lifestyle media, news media and bloggers. You will provide dedicated support to Domestic Appliances’ businesses and are able to create and execute on multi-channel, external communications plans with a focus on media opportunities.

You will also support financial, issues and crisis communications working in close collaboration with the crisis and issues management team within Domestic Appliances.

You are responsible to:

  • Work closely with the relevant stakeholders in the businesses, markets and functions to develop/manage a long-term multi-channel external communications plan with a focus on Domestic Appliances’ businesses and innovations
  • Develop content for and manage global media / PR campaigns, B2C communications campaigns for new global product launches and the Domestic Appliances’ news center and social media channels
  • Devise, build and manage Domestic Appliances’ reputation by securing background briefings and media engagements for key senior spokespeople with journalists and bloggers at targeted print, online, and broadcast outlets
  • Support wider, integrated thought leadership campaigns and industry events such as IFA, providing latest messaging and briefing materials across the Domestic Appliances’ portfolio
  • Support financial, issues and crisis communications, including spokesman ship, working in close collaboration with the crisis and issues management team within Domestic Appliances
  • Set up regular standardized measurement and evaluations to influence senior stakeholder decision-making

You are part of:

The newly established entrepreneurial, dynamic and ambitious Global Communications, PR and Events team in Philips’ Domestic Appliances. You will report to the Global Communications, PR and Events leader.

To succeed in this role, you should have the following skills and experience:

  • Master Degree-level education, with 8+ years of experience in content creation and external communications in an international matrixed / business environment
  • Experience in working in (and preferably with a passion for) consumer (technology) industries
  • Experience in developing and executing external communications plans
  • Proven experience using a variety of external communications/ (social) media channels
  • In depth knowledge of, and relationships with, lifestyle media, news media and bloggers
  • Experience in handling crisis and issues (communications), including spokesperson ship
  • Strong stakeholder management experience with multiple and diverse groups, including business leaders
  • Experience in briefing and managing a communications/PR agency
  • Ability to put a measurement program in place

In return, we offer you:
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Why should you join Domestic Appliances?

Philips’ Domestic Appliances business is a global leader with approximately 7,500 employees and EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, , and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.

In its 130 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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