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Originele vacaturetekst


About Calvin Klein Europe B.V.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

The Team
You are part of Calvin Klein Ecommerce and Marketing departments, reporting to The Senior Manager Performance Marketing. Your role is key in driving growth to our website as well as in driving brand visibility across Europe.

You will work closely with other teams within Marketing & Ecomm as well as Consumer Insights, CRM, IT and external partners.

Key Responsibilities:

  • Lead SEO strategy and execution for our ecommerce business with the objective of increasing organic traffic, search ranking and maximize ROI.

  • Accelerate the CK business through organic search, with clear understanding of technical and content scope.

  • Monitor KPIs on a daily, weekly, and monthly basis against targets.

  • Regularly report on SEO performance for all markets.

  • Define strategy per market and category based on seasonality, potential, needs and supply characteristics

  • Drive SEO automation: work closely with product, engineering, analytics and data science to build SEO bespoke tooling, reporting and dashboarding.

  • Build a site wide content & technical strategy for SEO, aligning with merchandising, content, product, buying, trading, and ecommerce and marketing teams.

  • Develop and execute an off-site strategy and work closely with Display, PR, content, agency, and other relevant teams.

  • Define and improve global processes within Organic Search that will allow to scale operations across markets, engines and platforms.

  • Drive competitive keyword research to identify opportunities for growth

  • Align regularly with Paid Search team on keyword research, analysis and testing to ensure a profitable and sustainable marketing mix.

  • Be an ambassador of SEO across the business: build close relationships with different teams from Ecommerce to Marketing to promote SEO and share processes and best practices.

  • Develop and execute channels’ roadmap aligned with the overall Marketing calendar and Ecommerce Strategy.

  • Provide traffic/budget/revenue forecast for Ecommerce on a yearly and monthly basis.

  • Manage the relationships external agencies through providing clear KPIs, Targets and priorities.

  • Lead, coach and mentor 1 SEO specialist.

The Ideal Candidate:

  • 5+ years of experience in working in a fast-paced digital agency, Ecomm environment or performance marketing.

  • Strong familiarity with the web development process, including the important points at which SEO must be considered

  • Technical SEO knowledge is a must

  • Deep knowledge of tools like BrightEdge, WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, SEMrush

  • Knowledge of HTML, DOM structure, CSS, JavaScript, Headless

  • Strong commercial and pro-active mindset

  • Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover, Tableau, Looker, Google Data Studio

  • Strong verbal and written communication skills, attention to detail & accuracy and ability to interact with all levels of end users and technical resources.

  • Knowledge of the retail & fashion industry is a plus.

  • Highly analytical and skilled in communication. Able to translate business questions and challenges into actionable & measurable solutions.

  • A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.

  • Used to handle multiple projects at the same time and giving the right attention

  • A strong learn-it-all and entrepreneurial mentality. Ability to deliver projects throughout the full project management life-cycle. Eager to learn and test new initiatives.

What You Can Expect from Us:

  • A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafés

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University

  • An international environment which respects diversity, equality, and individuality

  • A smart work program that empowers our associates to work at their preferred location within a flexible schedule

  • A chance to unwind with weekly social activities

We would love to know why this is the role for you, so please include a motivational letter with your application.

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.


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