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Originele vacaturetekst

Web Analyst

At a glance

As an Analyst, you are rigorous when interpreting data. You analyse data obtained from complex data files, combine data with other sources, and interpret this to obtain valuable insights for the business. You develop dashboards and use them to visualise bottlenecks or to identify opportunities. You produce reports about our E-commerce results, in which you draw conclusions and make recommendations.

In your capacity as a sparring partner for E-commerce, marketing and other data colleagues who depend on your reports, you are constantly on the lookout for new insights in current and new data sources. You therefore initiate discussions about new perspectives with them and you provide advice on potential activities.

Your job

Will you take our digital proposition to the next level for our challenging and exclusive Private Banking customers?

What does your work look like?

Our mission is “always valuable customer contact”. As a market leader, we aim for “Thought Leadership” with our financial expertise and knowledge of our customers. We attract new customers with a sophisticated content marketing strategy and are in continuous dialogue with our existing customers. Relevance is key and by unlocking our data we develop our “marketing automation” and “trigger based marketing” strategies, which aim to make the contact proactive, continuous and above all, personal.

The main objectives of digital within the Private Bank is to acquire new customers and provide pro-active advice to our existing customers, cross-and upselling on our portfolio if in our clients’ best interests. We aim to work in a “data-driven marketing ”approach, where the Center of Expertise Data & Analytics (CoE D&A) is key to unlock the potential of our data. Within the CoE D&A you will join forces with data experts and scientists in other (data) domains to support seamless multi-channel customer journeys. Personalisation has the highest priority and you will help us get the most out of our new Marketing Automation stack by implementing the use cases we are dreaming of. You will also work closely with your CRO Expert colleague, (digital) marketeers and content experts of the E-Commerce team. Last but not least you will steer the backlog of the IT team implementing your needs regarding measurements and audience building. Your scope includes the digital channels such as the four country websites, our content blogs and internet banking. You are the spin in the web connecting the (data) dots!


  • Analysis of online customer behaviour and the customer experience, ad hoc and pro-active
  • Analysis of online prospect behaviour and digital marketing channels to attract them
  • Building and maintaining dashboards on KPI’s and continuously monitoring and reporting on the results
  • Collecting business needs regarding web analytics and marketing automation and translate them to technical requirements
  • Responsible for GDPR compliancy regarding online data
  • Go to person regarding web analytics for the private bank
  • Training of several disciplines in the use of Adobe Analytics and Google Analytics to make the teams more self-reliant in the use of online data
Working environment

You will be part of the Marketing, Data & Analytics (MD&A) department within Private Banking Commercial Office.

In order to achieve the digital ambitions of ABN AMRO Private Banking, we are looking to reinforce our Data & Analytics Team. Are you that Web Analyst who is “obsessed” with data and digital? Is your perfect day filled by a deep dive into Adobe Analytics, Google Analytics and by combining with other sources to find the patterns that matter? Do you see it as your personal challenge to convert data into actionable improvements? Are you able to share these in a convincing way with your team and stakeholders like no other? Then we would like to see you in our multidisciplinary team in which you will be given plenty of room to convert insights into results for the customer and the Private Bank! You will be part of the “CoE Data & Analytics” closely working with the E-commerce team of Private Banking. Your scope will be international: ABN AMRO MeesPierson in the Netherlands, Bethmann Bank in Germany, Neuflize OBC in France, and the Private Bank in Belgium.

Your profile

You are an enterprising and result-driven Digital Data expert who will ensure the acceleration of the digitisation of the Private Bank. You bring demonstrable knowledge & expertise with regards to E-commerce and follow market developments closely. In addition, you have experience and affinity with international stakeholder management and can captivate and convince people in an enthusiastic and professional manner.

  • Academic working and thinking level, with at least five years of experience in E-commerce/digital environment with specialisation and experience in web analytics.
  • Knowledge and experience with Adobe Analytics and Google Analytics.
  • Data-driven and able to analyse, interpret and translate complex data into optimisation opportunities.
  • Visualisation skills to communicate your insights the most effective way.
  • Knowledge of and experience with funnel optimisation data analysis and the tools used for this.
  • E-commerce experience within a multichannel environment, preferably in and outside a financial environment.
  • Experience with planning and organising work in multidisciplinary teams (agile working).
  • Knowledge and experience of working in a complex and international environment, where cultural differences and divergent interests demand a diverse repertoire of styles from you.
  • Be able to write queries (SQL) is a plus.
  • Excellent command of the Dutch and English languages, with a command of French and/or German being an additional preference.
We are offering

A dynamic and relatively young team in which we want to learn from each other and in which you are given plenty of space and a mandate to implement your ideas and to use and further develop your expertise. You will get the opportunity to work on complex and advanced quantitative problems. We are still at the beginning of the digitisation of the private bank, so you can really make an impact.

In short: the opportunity to be the best you can be, work flexible hours and lots of room to grow both personally and professionally!

  • Help to stay fit & vital.
  • A gross annual salary between EUR 47,615 and EUR 68,003 (scale 10). The salary is based on a 36 hour working week. The amounts apply pro rata for shorter or longer working hours. Your salary includes an 8% holiday allowance.
  • A supplementary benefit budget of 11%, which you can spend on additional fringe benefits.
  • A personal development budget of EUR 1.000 per year.
  • An annual public transportation pass or travel budget, depending on the function
  • A solid pension plan.
  • Career development and the possibility to gain experience in all other business areas of the bank.

Does this sound like something you’d be interested in? Send us your application as soon as possible too the People Manager: Janneke.van.Schaaijk@nl.abnamro.com

The interview process consists of multiple interviews in which we focus on your experience, skills, and knowledge. Besides that, we are also interested in learning more about you; what drives you, what do you consider as your qualities and areas of development.

We look forward to meet you!

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