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About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

The Ecommerce Team is responsible for managing the European own and operated Tommy.com sites across all European markets. The team operates all necessary functions to manage the Ecommerce business end-to-end. Tommy.com are growing in a fast pace and have very ambitious growth targets for the coming years. The team consists of approx. 80+ people and will grow significantly until the end of the year. Furthermore, team members are of various cultural backgrounds and nationalities, all highly motived and skilled as well as inspiring to work with. As the own and operated Ecommerce business is one of the main growth opportunities, there is a high focus in the organization to support this growth. One of the key pillars is to drive success through traffic and to become a data decision driven culture within the team. Thus, we want to scale up our internal capabilities. In addition, there are lots of projects running that supports performance initiative including data modelling, automation, enhancement of first party data, cloud base bidding, CMS development.

The Position
The Tommy Hilfiger SEO Manager will report into the Senior Traffic manager. The SEO Manager will be responsible for delivering Organic Search traffic and net sales targets for the brand, together with her/his manager.

Key Responsibilities:

  • Accelerate the tommyhilfiger.com EMEA business through Organic Search (Google, Bing and Yandex)

  • Bring the best in-class SEO from a technical, on and off-site standpoint

  • Ensure optimal ranking and visibility for the relevant keywords with the aim to drive long-term and sustainable growth

  • Creation of the channel strategy & underlying roadmap taking into consideration priorities, seasonality and search trends

  • Build on current technology capabilities to ensure scalability and efficiency of optimization

  • Manage direct communication and work closely with the internal stakeholders in order to deliver projects from start to end (Content, UX, POs, PR, Site Merchandisers)

  • Build business cases in order to justify development resource and project priorities

  • Conduct end-to-end SEO testing and validation for SEO related tickets

  • Work with the Senior Manager to build an ambitious but realistic traffic forecast based on the short and long-term initiatives

  • Build synergy and new ways of working with the SEA team to strategically drive success within the search results page

  • Be on top of performance results with strong analytical skills

  • Liaise with other channels to maximize consumer touchpoints and journeys

  • Nurture the internal SEO Specialist team providing directional support and personal growth

The Ideal Candidate:

  • 3-5 years SEO/Organic Search, with extensive experience in SEO

  • Working experience with BrightEdge (or other SEO keyword ranking tools), WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, AdWords tools, DataStudio

  • Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics and Adobe Analytics

  • Strong technical skills (html, javascript) with a good understanding of content

  • Excellent project coordination skills and the ability to work efficiently under tight deadlines

  • Strong verbal and written communication skills, attention to detail & accuracy

  • Ability to work well independently as well as in a team

What You Can Expect from Us:

  • A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafés

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University

  • An international environment which respects diversity, equality, and individuality

  • A smart work program that empowers our associates to work at their preferred location within a flexible schedule

  • A chance to unwind with weekly social activities

PVH Europe and ourbrands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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