Service designer

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ING WB Innovation – Service Designer

We are looking for the most entrepreneurial talents outside the bank to work with initiatives that can make a real change and have an impact on the future of banking. We offer a great opportunity to work alongside experts and entrepreneurs to re-invent a growing number of value spaces such as trade, lending, commercial real estate and more!

Your primary goal is to work with selected innovation initiatives in Amsterdam. You have to support the initiative to explore, design, develop and test their proposition through phases of validation and iteration. From problem fit to solution fit to market fit. In such process you bring user insights to the table and support start-up developing a customer centric business.

You will need to have understanding of multiple facets such as business, customers and technology. You need to be a fast learner, be hands-on involved in different experiments and often challenge the status quo.

Your working environment

Within ING WB Innovation, home grown initiatives will work side by side with internal and external experts. There is an open and collaborative atmosphere. Teams will be guided by PACE coaches and service designers, and can seek support from a range of mentors both inside and outside the bank. The program is structured around well-defined stages of progress and modelled on real-world start-up stages.

You will be supporting and evaluating the initiatives in their work with ING. Though your prime focus is initiatives in Amsterdam, you will be part of the global service design team, which you will also be expected to support other initiative from London and Singapore.

Who are we looking for?

We are looking for the most entrepreneurial talents inside and outside the bank.

  • You have an entrepreneurial mind-set to achieve your goals
  • You possess at least 2 years of experience as a service designer or similar role
  • You are familiar with user research and human-centric design approach
  • Good experience in making persona, customer journey maps and service blueprints
  • You have excellent communication skills both written and oral (English + Any other European Language)
  • You are skilled with workshop facilitation and engagements
  • You have excellent service design skills and familiar with collaboration tools like Miro, Trello, etc.
  • Familiarity with UX design tool like InVision, Figma, etc is a plus.
  • You embrace ING's innovation methodology PACE
  • Familiar working in a large corporate or bank is a plus

Core Tasks & Responsibilities:

  • Work with innovation initiatives and practice service design;
  • Facilitate, work on and deliver personas, customer journey maps and service blueprints;
  • Support the operation and growth of global service design team;
  • Engage various stakeholders in workshop and interviews;
  • Take the lead in prepare, execute and synthesize user research activities like customer interview;
  • Work with initiatives and test their business proposition with ING and diverse clients;
  • Design well-structured research questions and conduct experiments with them;

What do we offer?

  • An opportunity to design services to disrupt bank as well as big corporate clients;
  • Be part of the solution, crack real business problems and make serious impact;
  • An inspiring and challenging work environment in an internationally focused business;

Primary Location

  • Amsterdam, The Netherlands with some travel required
  • Full-time

Education Level

  • Master’s/Bachelor's Degree (preferably Master degree)
  • Role: Junior service designer
  • Base: ING, Amsterdam office
Type vacature:


  • Er is geen minimale opleiding vereist
  • Voor deze functie is er geen minimale werkervaring vereist

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Paul Rademaker
Telefoonnummer onbekend