Customer and Business Orientation – Accountability – Teamwork – Initiative –Effective Communications – Eagerness – Curiousness – Decisiveness – Flexibility – Analytically strong Who are we?GENALICE is a highly innovative big data solutions company, specialized in Next Generation Sequencing. We design and build software solutions for ultra-fast, highly accurate, and cost- effective DNA and RNA data processing and analysis. Our ground-breaking software solution GENALICE MAP is able to offer an important contribution to better diagnosis and treatment of complex DNA diseases, as well as to provide the AgBio market with an innovative solution to increase molecular breeding strategies. By partnering with world-renowned research institutes and healthcare companies, GENALICE is committed to unlock the potential of whole genome, exome and transcriptome sequencing for clinical application, biomarker discovery and agrigenomics. All of our software solutions are produced and distributed in-house with a dedicated and highly motivated team of professionals. We strive for perfection and customer delight and aim to be a great place to work! Do you recognize yourself in the following?As a Product Manager at GENALICE you will be developing the international marketing management of the product portfolio within the genomics software solutions of GENALICE. More specifically you will form the bridge between our product portfolio and translating this to specific customer needs, market trends and positioning in reference to competitors.Your position will be multifaceted, requiring a combined skill set of scientific understanding and business acumen. You will be working closely with key personnel in marketing, sales, support and R&D departments.Effectiveness in this role requires the ability to clearly communicate verbally and in writing GENALICE’ product development and marketing plans, and a general knowledge of operating plans as well as industry practices for developing, promoting and selling similar products. So what will you be doing and what are your responsibilities? Marketing support:Drive and coordinate development of marketing tools and activities (e.g. brochures, training, manuals, slide decks, white papers, internet, online newsletter and social media, branding guidelines, posters, giveaways);Designing and launching (inter) national marketing campaigns (both on- and offline);Plan and coordinate the marketing automation system for lead generation and qualification;Attending (international) conferences and customer network meetings;Provide input into public relations strategy. Strategy implementation and Product Development:Performing primary and secondary market research;Analyzing sales and marketing metrics, customer requirements, competitive strategy, and identify opportunities for increasing customer and business value through product differentiation; Performing competitive research and benchmarking;Contribute commercial ideas into planning for further product and business development;Maintain up to date knowledge of the global market for bioinformatics products and related areas; And do you meet the following profile?Masters/bachelor degree in marketing or Life Sciences;Fluent in English, additional languages regarded as preferable, especially Dutch;A minimum of 3 years demonstrated effectiveness in country product management in Life Sciences or Health IT. Additional international experience is preferred;Successful at project management and the ability to manage complex product portfolio;Demonstrated ability to communicate (verbally and in writing) and influence credibly and effectively external as well as internal stakeholders;Willingness to travel internationally;A genuine commitment to team with a desire to work in a team environment. Then we have to offer you the following: A very collegial, friendly and open environment. At GENALICE we listen to each other and your ideas and input are welcome. You will have the opportunity to organize your work the way you see fit whilst holding into account the bigger picture. We offer you proper working conditions and operate from our Global Headquarter in Harderwijk, the Netherlands. Need more information about this job opportunity or you want to work with us? Mail or call with Raïssa Meurders through – Klik op de solliciteer-button om te solliciteren – or 088-1221000. We look forward to getting in contact with you!