Achieve customer satisfaction
Meeting the expectations of your customers is a fine balancing act …. a balance between minimising your total logistics costs whilst still providing the level of customer service dictated by your marketing strategy and the expectations of your customers.
Where does this balance lie? How do you reduce your overall total cost? The approach must be an integrated one, where marketing and logistics are treated symbiotically. Logistics is a critical component of the mix in achieving customer satisfaction, i.e. in getting the right product to the right place at the right time in the right condition and for the right cost to the customer.
In a world where approximately 50% of consumer product spend is required to cover the post manufacturing cost of goods, logistics enhances the marketing effort of an organisation, creating differential advantage through the efficient movement of products.
An efficient supply chain is critical to achieve the objective of the delivery of goods and related services at the lowest possible cost and at an acceptable level of customer service. This is what ensures your company’s sustainability and profitability.
An efficient supply chain is a proprietary asset
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