Customer service is the key to maintaining good customer relations and growing a successful business. Customer service allows your business to stay connected with its customers and to receive valuable feedback.There are several components to establishing good customer service practices within a business. Listening to customers is highly important. According to Forbes, customers are likely to have specific questions, concerns or complaints about a product or service. Understanding what the customer needs is a top priority. Hearing exactly what a customer wants helps a company find the best solution. Another component of customer service is establishing a trusting relationship by engaging in dialogue with customers. Companies that take the time to be responsive to their customers benefit by receiving referrals and positive reviews. Building relationships with customers is a proven way to grow a business into a trusted brand.