USP is a Dutch based market research and marketing consultancy agency specialised in the construction, DIY, installation and real estate market. We are founded in 1993 and grew very fast to the current number of employees (40 consultants and researchers and more than 50 FTE in our callcenter). USP is working international and has various subsidiaries (Arch-Vision, BouwKennis and BauInfoConsult).
USP has a no nonsense culture in which we feel obliged to realise succes instead of deliver enforcements. Our distinguishing characteristic is our market specialisation which makes us more than just a reliable fact collector. Our market specialisation makes us a sparring partner and advisor for our principals.