The Insiders is an internationally well-known marketing - communication agency, specialized in Word of Mouth marketing. Word of Mouth (WoM) can be planned and measured, and this makes it a fast growing new medium for marketers.
Exciting WoM-campaigns are set up through the ‘Insiders’ community (www.theinsiders.eu). Insiders develop their honest opinion based on a well-informed and exciting product experience, which is shared with their friends and colleagues. Next to the fact that interesting insights are collected, they also achieve a faster awareness and influence barriers such as relevance, superiority and credibility.
The company is active in Europe, South - America and Canada. Many A-brand labels have been using our Insiders community, such as Nestlé, Sara Lee, Sony, Diageo, Eurostar, Johnson&Johnson, Philips, Henkel, etc.