Wie zijn wij?
We deliver value at our customers by helping them improve their Product Development, Product Launch and Marketing activities. The goal is to build stronger product brands and a highly efficient organization to sustain and support this.
Our customers are faced with the following challenges:
- More brands in bigger product portfolios (in more categories with shorter life cycles)
- More players, more media, more systems (and increased sales/distribution channel complexity)
- Increased workload and cost of coordination (and increased risk of inconsistent brand experiences)
We partner with our customers to improve the total architecture of People, Process and Platforms in order to deliver efficient and consistent brand execution.
One of the key pillars to reach this goal is the implementation of an enterprise system architecture which centralizes all brand information (product information, images, promotional material information etc) and enables a consistent and controlled publishing of this information to all stakeholders and (social) media.
Our specialties are: brand management, product development management, product information management, brand touchpoint management, marketing activity planning.
We are an official implementation partner of the SyncForce integral brand management platform.