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Amazon Operations sits at the heart of the Amazon customer experience. We look after everything from the moment a customer clicks buy; to the moment their item is delivered – from desktop to doorstep. We do things on a massive scale – millions of packages pass through the hands of our Associates every year. As a business, we do lots of things to attract, engage, support, motivate and enable the brilliant people who make it all happen. At the forefront of that effort, in Europe, sits our WFS Marketing team – a collective of talented individuals managing the media & marketing strategy, reporting, modelling & analytics, tools & systems. Our goal is attracting hundreds of thousands of associates yearly for various operational business lines (fulfilment centres, transportation, and logistics).
Do you have a passion for marketing and paid-media strategy? Do you want to make an impact on employees and candidates in Germany? What about having free reign to experiment and try new marketing strategies, channels and campaigns? If any of these things sound appealing, we propose you a unique opportunity to apply your marketing skills in joining the EU Workforce Staffing team as a Marketing Manager for Germany (DE); reporting into the Head of Marketing DE & SEU.
We are looking for a dynamic, organized self-starter to join our team and lead recruitment marketing for the German market. We desire candidates who think differently to deploy new and exciting strategies to hire thousands of Amazon Associates per year. This role will encompass both strategic and operational elements.
Strategically, we expect this role to develop and drive a marketing and media strategies to support associate hiring for Amazon Operations. This role will build a holistic marketing and media approach, responding to both brand and growth objectives – ensuring long-term candidates attraction and conversion. You will own your marketing performance and optimization, and will report on campaigns effectiveness in collaboration with Marketing Analytics. Thinking outside of the box, drive innovation and being solution driven are essential assets to this role.
Operationally, the role will execute on the defined strategy partnering with our media and creative agencies. Methodical and strategic, you understand the campaign creation process and are able to coordinate media and creative partners to deliver against business objectives. You are responsible for creating relevant campaign plans including - media, creative and content - to attract, engage and convert our target audience across multiple online and offline touchpoints. Organized, you can prioritize and manage multiple projects at the same time. Collaborative and as a strong communicant, you are able to keep your stakeholders informed and satisfied.
Leading candidates will have in depth experience in marketing (recruiting marketing preferred), excel in strategy design and operational execution, is performance oriented and is a genuine collaborative team player with ability to educate and influence peers and stakeholders.
· Bachelor’s degree or Master’s degree in Business and/or Marketing (or equivalent)
· Fluency in English and German, both written and verbal
· Experience in media buying (digital/offline media channels) is a plus
· Experience in managing marketing campaigns performance across paid digital marketing such as Social, Programmatic, Search or/and in paid traditional offline media channels
· Experience in partnering with various external suppliers (e.g. media agencies, creative agencies)
· Understanding of data, analytics, reporting
· Expert knowledge in the common Microsoft Office programs as well as knowledge of dealing with SharePoint and data storage tools
· Experience in recruitment marketing / employer branding would be a plus
· Experience in project management
· Experience managing advertising budgets exceeding €1M
· Ability to identify process weaknesses and suggest improvements
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.