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Originele vacaturetekst

Senior Marketing Automation Specialist (m/f/d)

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Senior Marketing Automation Specialist (m/f/d)


  • Creation, development and maintenance of customer journeys in Journey Builder.
  • Set up and execute email campaigns; plan and monitor work plans to ensure agreed service levels are met
  • Performing data segmentation and data analysis tasks
  • Develop knowledge within the marketing automation team
  • Communicate directly with other departments to ensure expectations are managed and met accordingly, and proactively provide solutions to any issues that arise
  • Collaborate with Campaign expert team and Content Studio teams, including to clarify requirements and development needs
  • Set up HTML, check quality and make changes


  • University degree in business administration, business information systems or equivalent with experience in project management and analytics
  • Extensive experience in Pharma ComOps with a focus on digital channels, multi-channel campaigning and customer service
  • Proven experience with agile or other rapid development methodologies and extensive functional knowledge of Salesforce Marketing Cloud / Exact Target
  • SFMC certification as an email specialist (m/f/d) and data expertise in data management and governance
  • Strong knowledge of all aspects of Email Studio (content creation / segmentation), reporting suite
  • CRM experience (database marketing / loyalty / CRM / acquisition and retention marketing), SQL experience as well as with Journey Builder
  • Ability to work in a complex environment and enjoy working in cross-functional teams
  • Proactive behavior, knowledge of and passion for CX and UX design, and interest in new trends and technologies
  • Excellent command of written and spoken English


Are you looking for a new challenge where you can show your passion for innovation? Are you interested in working as part of a global team to improve people’s lives? Then send us your online application including cover letter, CV and references.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Location: ​​ ​ Berlin​

​​Division: ​ Pharmaceuticals​

Reference Code: 445086​

Art des Stellenangebotes:


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