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Product Marketing Specialist – Switchgear

Product Marketing Specialist – SwitchgearTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Working within the EL Market Southern & Eastern Europe/Electrification/EL Global Markets in Dudullu-İstanbul, you will be responsible for implementing product marketing strategies in line with global product strategy. Reporting to the Product Marketing Director, you will coordinate sales activities, events and market research to meet business goals and increase market share.

Your responsibilities
  • Implementing the local go-to–market product marketing strategy and all marketing activities.
  • Supporting sales organization in driving sales and services of respective products, providing relevant materials to them.
  • Defining appropriate forecasts and preparing business/marketing plans focused on business development for Medium Voltage Air / Gas Insulated Primary / Secondary Switchgears, DC Traction Power Supply Products & Solutions.
  • Evaluating and sharing customer research, market conditions and studies of other companies.
  • Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for the sales team.
Your background
  • Minimum 5 years of experience in similar field, working as sales / business development / tendering / product management engineer with Medium Voltage Switchgear Products and Solutions.
  • Demonstrated experience working with enterprise resource planning and standard operating procedures.
  • A collaborative, solution-focused approach and strong written and spoken communication skills.
  • An Electrical or Electrical & Electronics bachelor’s degree from reputably university.
  • Turkish knowledge is a must.
  • Advanced level of English both verbally and in writing.
  • Any level of Russian is a plus.
  • B-Type driving licence, no obstacle for domestic and international travel.
More about us

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