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Branding Strategist - ZMS

The Branding Strategy Team is made up of branded experience planners who focus on ‘how’ our partners communicate with Zalando consumers across our platform and on offsite/offline channels. They leverage their multi-channel branding and communication expertise to steward global brand activations with long-term growth potential within strategic and key accounts - Zalando's most important brand partners.

This team partners up with the Consumer & Retail Insights team to translate client challenges into brand-building opportunities on and off the Zalando marketplace, and works in close collaboration with our Sales team to unlock new budgets by planning and pitching Branded advertising.

  • Works closely with insights, media, creative, and sales teams in the creation of consumer-first branding strategies, ideas, and plans
  • Tenaciously pursues opportunities and creates communication deliverables that align with clients brand and advertising objectives
  • Leads and coordinates internal and external teams to uncover innovative ideas and deliver comprehensive cross-channel brand marketing strategies
  • Contributes to briefs that inspire creative teams to create meaningful ideas rooted in consumer truths and insights
  • Develops and maintains an acute knowledge of the partner brands (large fashion brands), their key categories, consumers, and competitive landscape
  • Coordinates multiple large budget campaigns simultaneously under tight deadlines
  • Works with media activation and creative production to ensure flawless delivery on campaign branding strategy
  • A seasoned expert in branding and communications planning (5 + years of experience)
  • Previous experience in planning across paid, owned, and earned media
  • Clear understanding and ability to translate strategy into tactical executions
  • Track record of close collaboration with creative partners to bring holistic ideas to life
  • Proven creative thinker who generates and executes innovative ideas with limited guidance
  • Experience in building strong relationships with diverse stakeholders, one team spirit
  • Fashion and/or e-commerce industry experience is preferred
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.


Zalando Marketing Services (ZMS) is the 360° marketing unit of Europe’s leading online platform for fashion and lifestyle, Zalando. We work with the world’s largest fashion and lifestyle brands and provide them with impactful solutions across all marketing touchpoints, access to relevant audiences and in-depth data knowledge, as well as inspiring creation and content.

At ZMS we create meaningful connections between brands and consumers through a deep understanding of their personalities. We work with brands, agencies and publishers from fashion and beyond to produce innovative, impactful campaigns that reach the right audience at the right moment. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content brands produce successful campaigns across multiple digital marketing channels.

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Please note that all applications must be completed using the online form – we do not accept applications via e-mail.

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