Thesis Development of a brand and marketing strategy for a Manufacturing Data Analytics Platform
During your thesis you will develop a brand and marketing strategy for a Manufacturing Data Analytics Platform to increase customer engagement and derive best recognition value.
You will be part of an agile IoT product team, you can combine your enthusiasm for new marketing strategies and new technologies.
You will actively work with our international product team and you will have the opportunity to implement your ideas from the very beginning.
Furthermore you will work independently being responsible for brand development and you will create a successful marketing and communication strategy with strong focus to increase our recognition value and customer loyalty.
You take over the community management of our user communities and you will be in contact with our national and international customers.
Use the freedom to incorporate individual ideas into your projects. We are happy to plan your assignment together with you.
Education: studies in the field of Communication Sciences, Communication Design, Marketing, Design
Personality and Working Practice: independent and structured way of working, distinct team working skills and customer orientation as well as strong presentation and communication skills
Experience and Knowledge: experience in common MS Office applications, knowledge of brand and communication strategy as well as in the design of marketing material; ideally, first agency experiences
Enthusiasm: digital native, enjoy teamwork and a basic understanding of the digitization in manufacturing
Languages: fluent in English (C1), basic knowledge in German is an advantage