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Originele vacaturetekst

Digital Communication Manager (m/f/d)

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Digital Communication Manager (m/f/d)


Content Management and Engagement

  • Editorial planning and content management for website, including cross-fertilization and amplification with internal (Bayernet) and external social media channels
  • Creation of graphics, videos, posts and other interactive formats that are in-line with the company’s goals
  • Close alignment with Bayer AG channel owners for global amplification of relevant topics

Social Media and Community Management

  • Development, execution and continual improvement of Bayer Vital GmbH social media strategy
  • Design and development of social media strategy for existing and future potential channels
  • Daily screening of user activities and response (where appropriate) in Bayer Vital-specific social media channels as well as monitoring and processing comments for potential adverse events in alignment with the 24-hour guidance

Website Management

  • Conceptualization and execution of strategies to drive online traffic to the company website
  • Development and management of Digital Communication campaigns


  • Master degree in digital communications & media with long-term professional experience in communications (ideally in the field of Healthcare) or public relations or equivalent qualification
  • Proven experience working cross-functionally
  • Working knowledge of SEO, as well as growth tracking, ROI, web-related data analysis and other metrics
  • Exceptional writing and editing skills for serving digital channel users, with the ability to condense complex information into compelling messages for broader audiences
  • Ability to translate business strategy into the execution of successful digital formats
  • Creativity, innovation and practical marketing to deliver promotional messages and campaigns
  • Strong skills in networking and in building relationships
  • Excellent communication skills in German and English, both written and spoken


Are you looking for a new challenge where you can show your passion for innovation? Are you interested in working as part of a global team to improve people’s lives? Then send us your online application including cover letter, CV and references.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Location: ​​ ​ Germany : North Rhine Westfalia : Leverkusen​

​​Division: ​ Enabling Functions​

Reference Code: 434345​

Art des Stellenangebotes:


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