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Originele vacaturetekst

Vertical and Account-Based Marketing Manager (d/f/m)—

Germany, Düsseldorf, Adhesive Technologies

Vertical and Account-Based Marketing Manager ‏(d/f/m) HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

  • Join the world’s largest adhesives and advanced materials producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants and functional coatings
  • You will play a valuable role in Henkel Adhesive’s digital transformation towards a customer centric and data-driven organization. Together with the Global ABM Director of Henkel A and the rest of the team, you will transform the way we interact with our key industries and largest accounts. The goal is to increase Henkel A’s large-account business through building a world-class ABM (Account-Based Marketing) ecosystem which delivers an unrivalled end-to-end customer experience
  • You will be responsible for setting up and running ABM in one of the major Henkel Industrial Verticals, by working directly with the Global Key Account Ecosystem leader and an external agency
  • Reporting to the Global Key Account Ecosystem leader, you will be responsible for helping to build a new ecosystem to drive business and engage with our Key Accounts. The model developed in this pilot programme will then be taken to scale across the wider business
  • Master’s degree in marketing or business administration
  • At least 5 years of relevant experience in Marketing B2B (Automotive industry / Suppliers preferred)
  • Expertise and proven success in developing and deploying ABM strategies and supporting technology
  • Strong understanding and experience with Marketing & Lead Automation
  • Excellent communication skills and a data-driven mind-set
  • Proficiency in English language - both spoken and written, German language skills would be a plus
JOB ID: 21018062 Contract & Job type: Full Time, RegularContact information for application-related questions:Recruitment-Germany@henkel.com


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